# Conversions

> Track goals, form submissions, and conversion funnels — measure what matters with completion rates, form performance, and step-by-step funnel analysis.

Source: https://docs.graph8.com/analytics/conversions/

The Conversions dashboard tracks the actions that matter most — goal completions, form submissions, and multi-step funnels. See what's converting, what's not, and where visitors drop off.

## Conversions Overview

### Summary Cards

| Card | What It Shows |
|------|--------------|
| **Goal Completions** | Total goals achieved in the period with trend |
| **Conversion Rate** | Overall conversion rate with trend |
| **Form Submissions** | Total form submissions with trend |
| **Top Form** | Form with the highest conversion rate |

### Goals Table

A table tracking each conversion goal:

| Column | What It Shows |
|--------|--------------|
| **Goal** | Goal name with a type icon (form, meeting, signup, purchase) |
| **Completions** | Total completions |
| **Unique Completions** | Distinct users who completed the goal |
| **Conversion Rate** | Completion rate with a color-coded progress bar |
| **Value** | Revenue value attributed to this goal (if configured) |

### Forms Table

A table showing performance across all tracked forms:

| Column | What It Shows |
|--------|--------------|
| **Form** | Form name |
| **Form ID** | Technical identifier |
| **Viewers** | Visitors who saw the form (if form analysis is enabled) |
| **Submissions** | Total form submissions |
| **Unique Submitters** | Distinct users who submitted |
| **Conversion Rate** | Viewer-to-submission rate (with color-coded progress bar) |
| **Last Submission** | When the most recent submission occurred |

Conversion rate progress bars are color-coded:

- **Green** — above 10%
- **Blue** — 5–10%
- **Yellow** — below 5%

## Goals

The full Goals view provides the complete goals table without row limits, plus summary metrics:

- Total completions across all goals
- Total attributed value (if goals have revenue tracking)

Goal types are identified by icon:

| Type | What It Tracks |
|------|---------------|
| **Form** | Form submission goals |
| **Meeting** | Meeting or demo bookings |
| **Signup** | Account creation or registration |
| **Purchase** | Purchase or checkout completions |

## Funnels

Funnels let you visualize a multi-step conversion path and see where visitors drop off.

### Default Funnel

The default funnel tracks a standard marketing conversion path:

| Step | What It Measures |
|------|-----------------|
| **Site Visitors** | All visitors entering the funnel |
| **Viewed Form** | Visitors who saw a form (form impression) |
| **Submitted Form** | Visitors who submitted the form |
| **Booked Meeting** | Visitors who booked a meeting |

### Funnel Metrics

Each step in the funnel shows:

| Metric | What It Means |
|--------|--------------|
| **Users** | Number of visitors at this step |
| **Share of Total** | Percentage of the first step's users who reached this step |
| **Conversion Rate** | Percentage of the previous step's users who reached this step |
| **Dropoff Rate** | Percentage lost between this step and the previous step |

### Reading the Funnel

The biggest drops indicate your highest-leverage optimization opportunities:

- **Big drop at "Viewed Form"** — visitors aren't finding or seeing your forms. Check page layout and CTA placement.
- **Big drop at "Submitted Form"** — visitors see the form but don't complete it. Simplify the form or improve the value proposition.
- **Big drop at "Booked Meeting"** — form submitters aren't booking. Review your follow-up timing and meeting scheduling flow.

## Forms

The full Forms view provides detailed performance data for every tracked form on your site.

### Form Analysis

When form analysis is enabled, additional metrics become available:

- **Viewers** — how many visitors saw the form on the page
- **Conversion rate** — the percentage of viewers who submitted

This helps you distinguish between forms that aren't seen (traffic problem) and forms that are seen but not submitted (conversion problem).

### Performance Indicators

Forms are flagged with performance badges when their conversion rate exceeds 15%, helping you quickly identify your highest-performing forms.

> **Tip:**
> Start with the Funnel view to find your biggest conversion bottleneck. Then use the Forms table to identify which specific forms underperform. A form with many viewers but few submissions is a higher-leverage optimization target than one that simply gets less traffic.

## Next Steps

- [Behavior →](https://docs.graph8.com/analytics/behavior/) — Understand page-level performance
- [Marketing Intelligence →](https://docs.graph8.com/analytics/marketing-intelligence/) — Connect conversions to pipeline
- [Overview →](https://docs.graph8.com/analytics/overview/) — Return to the traffic summary