# Marketing Intelligence

> Measure the web-to-outbound conversion funnel — qualified traffic, campaign attribution, content performance, and pipeline impact.

Source: https://docs.graph8.com/analytics/marketing-intelligence/

Marketing Intelligence connects your website analytics to your outbound pipeline. It tracks the full journey from anonymous visitor to booked meeting — showing where your marketing efforts are driving real pipeline, not just traffic.

## Overview Cards

Four summary cards give you a quick read on marketing performance:

| Card | What It Shows |
|------|--------------|
| **Qualified Traffic** | Identified visitors and the identification rate |
| **Engagement Quality** | Average time on site and engagement trend |
| **Campaign Influence** | Top campaign by influenced contacts |
| **Pipeline Impact** | Meetings booked and total replies |

## Outbound Bridge Funnel

The centerpiece of Marketing Intelligence is the Outbound Bridge — a visual funnel that tracks how website visitors flow into your outbound pipeline.

The funnel stages:

| Stage | What It Measures |
|-------|-----------------|
| **Web Visitors** | Total visitors to your site in the selected period |
| **Identified Visitors** | Visitors resolved to known contacts (via identity resolution) |
| **Added to Outbound** | Identified contacts enrolled in outbound sequences |
| **Replied** | Contacts who replied to outbound messages |
| **Meetings Booked** | Contacts who booked a meeting |

Below the funnel, summary stats show:

- **Identification Rate** — percentage of visitors resolved to contacts
- **Outbound Conversion** — percentage of identified visitors added to sequences
- **Reply Rate** — percentage of outbound contacts who replied

## Campaign Attribution

A sortable table breaks down marketing performance by campaign:

| Column | What It Shows |
|--------|--------------|
| **Campaign** | Campaign name (from UTM parameters) |
| **Visitors** | Total visitors attributed to this campaign |
| **Engaged** | Percentage of visitors who viewed more than one page and spent over 30 seconds |
| **Identified** | Visitors resolved to known contacts |
| **Added to Outbound** | Contacts enrolled in sequences |
| **Reply Rate** | Percentage who replied |
| **Meetings Booked** | Meetings attributed to this campaign |

Sort by any column to find your highest-performing campaigns by traffic, engagement, replies, or meetings.

## Engagement Trend

A daily line chart showing engagement metrics over time. Use this to spot trends in how deeply visitors interact with your content and whether engagement is improving or declining.

## Content Performance

A table showing which pages on your site drive the most pipeline:

| Column | What It Shows |
|--------|--------------|
| **Page** | Page title |
| **Views** | Total page views |
| **Unique Visitors** | Distinct visitors to the page |
| **Identified** | Visitors resolved to contacts |
| **Added to Outbound** | Contacts entered into sequences |
| **Reply Rate** | Outbound reply rate for contacts who visited this page |
| **Meetings Booked** | Meetings attributed to visitors of this page |

Sort by meetings booked or reply rate to identify which content generates the most pipeline.

> **Tip:**
> Use the Campaign Attribution table to evaluate which campaigns drive meetings — not just traffic. A campaign with fewer visitors but higher reply rates and more meetings booked is outperforming one with lots of traffic and no conversions.

## Next Steps

- [Realtime →](https://docs.graph8.com/analytics/realtime/) — Monitor live website activity
- [Acquisition →](https://docs.graph8.com/analytics/acquisition/) — Deep-dive into traffic sources
- [Conversions →](https://docs.graph8.com/analytics/conversions/) — Track goals and form submissions