# Customers

> Manage closed-won accounts - track post-sale activity, spot upsell opportunities, and monitor customer health.

Source: https://docs.graph8.com/deals/customers/

Customers are accounts with closed-won deals. Track post-sale activity, identify upsell and expansion opportunities, and keep relationships strong.

## Viewing Customers

1. Go to **Deals → Customers**
2. Browse all closed-won accounts in list view
3. Filter by close date, deal value, assigned rep, or product

Each customer record shows:
- Company name and primary contact
- Original deal value and close date
- Active subscriptions and products
- Last activity date
- Signal indicators for upsell intent

## Customer Signals

graph8 continues tracking signals after a deal closes:

| Signal | What It Means |
|--------|--------------|
| **Website visits** | Customer is browsing your site (especially pricing or new product pages) |
| **Keyword research** | Customer is researching topics related to your other products |
| **Engagement spikes** | Sudden increase in email opens or content downloads |
| **Usage changes** | Changes in product usage patterns |

These signals surface upsell and expansion opportunities automatically. The AE Cockpit includes customer signals in its decision queue.

## Creating Upsell Deals

When a customer shows expansion intent:

1. Open the customer record
2. Click **Create Deal** to start a new opportunity
3. The deal links to the existing customer account
4. Track the upsell through your pipeline like any other deal

## Customer Health

Monitor relationship health across your customer base:

- **Active customers** with recent engagement
- **At-risk customers** with declining signals or no activity
- **Expansion candidates** showing upsell signals

> **Tip:**
> Set up a recurring pipeline review for your customer base. Customers who go silent for 30+ days without any signal activity are at churn risk - reach out before it's too late.

## Related

- [Prospects →](https://docs.graph8.com/deals/prospects/) - Active deals not yet closed
- [Products & Services →](https://docs.graph8.com/deals/products/) - Revenue tied to customer subscriptions
- [Deal Contacts →](https://docs.graph8.com/deals/deal-contacts/) - Buying committee contacts on each deal
- [AE Cockpit →](https://docs.graph8.com/deals/ae-cockpit/) - AI surfaces re-engagement and upsell decisions