# graph8 for Product Marketing

> graph8 field guide for Product Marketing. Live URLs, real surfaces, screenshots from a public-data showcase tenant.

Source: https://docs.graph8.com/roles/pmm/

*A field guide for Product Marketing Manager. Live URLs, real surfaces. Screenshots captured from a showcase tenant with public-company data only.*

## The five things to use today

### 01. Studio Global — your 46 brand DNA docs

*Brand Brief · Brand Voice · Style Guide · Writing Style Guide · Personas · ICPs · Messaging House · Value Props · Offer Brief · Pricing Matrix · Proof Catalog · Competitive Teardown · Voice of Customer · Buyer Psychology. Auto-generated from website + enrichment. PMM owns these.*

**Open it at**

- `app.graph8.com/studio?mode=global`

![Studio Global workbench showing 43/45 generation incomplete with your data buckets and documents table](../../../../assets/roles/pmm/1-studio-global-docs.webp)

***Fig 1.1** — `/studio?mode=global`. **46 docs across 4 buckets** · Intelligence 13 · Context 21 · Research 6 · Targeting 3. Each row clicks open to a full doc editor.*

**The PMM-critical docs across buckets**

- **Brand Brief** — Mission · Vision · Brand Essence
- **Brand Voice** — tone · style · what to avoid
- **Style Guide** — visual + verbal identity
- **Writing Style Guide** — copy rules
- **Personas** — buyer archetypes
- **ICPs** — ideal customer profiles
- **Messaging House** — positioning framework
- **Value Props** — feature → value translation
- **Offer Brief** — packaging + pricing positioning
- **Pricing Matrix** — package comparison
- **Proof Catalog** — case studies + testimonials
- **Competitive Teardown** — your wedge vs competitors
- **Voice of Customer** — what customers actually say
- **Buyer Psychology** — what makes them choose

> **Tip: Try this now**
> **PMM move.** Quarterly: open all 14 PMM-critical docs in tabs, read top-to-bottom. Anything wrong = fix at source. Every email, LP, ad, agent script downstream pulls from these. One bad Brand Voice doc = a quarter of off-brand outbound.

### 02. Campaign Studio — 17 artifacts per campaign for launches

*Each campaign auto-generates: Campaign Brief · Messaging & Objections · Targeting & Routing · Email Prompt · Emails · Call Script · Voicemail · LinkedIn Copy · Social Prompt · Sequence · Cadence Calendar · Performance Tracker · QA Rubric · Reply Templates · Snippets. PMM owns the messaging stack within these.*

**Open it at**

- `app.graph8.com/studio?mode=campaigns` — campaign list (note plural "campaigns")

> **Tip: Try this now**
> **PMM move.** For each product launch: create a campaign in Campaign Studio with the launch wedge. Let graph8 auto-generate the 17 artifacts. Then PMM polish: *Campaign Brief*, *Messaging & Objections*, *Reply Templates*. Hand off polished campaign to Sales for activation. Replaces the launch-tier doc + sales-enablement deck + email-copy spreadsheet.

### 03. Brand Kit — homepage clone, design system, sections

*graph8 extracts your website into a Brand Kit: homepage clone, design system (colors / typography / components), reusable sections. PMM uses this to keep on-brand copy + visuals consistent across LPs + ads + sales decks.*

**Open it at**

- `app.graph8.com/studio?mode=content` — Brand Kit with your data System / Sections sub-tabs

> **Tip: Try this now**
> **PMM move.** When the homepage hero changes (you launch a new positioning), update graph8's Brand Kit clone within 24h. Re-extract from *Overview* tab. The new hero copy auto-flows into LP templates + agent scripts.

### 04. Landing Pages + content surfaces for sales enablement

*41 published LPs + 19 drafts. Templates: Bold Hero · Benefits Grid · Social Proof First · ROI Calculator. Plus Asset library (362 images), Content pages, LinkedIn + Newsletter surfaces (empty — easy fills).*

**Open these**

- `/studio?mode=content&ct=landing_page` — 41 published LPs + 19 drafts
- Brand Kit dropdown: Assets (362) · Website (32) · Landing Pages · LinkedIn · Newsletter
- `/forms` — 19 forms (lead capture endpoints)

Templates available for one-click LP creation: **Bold Hero + Single CTA · Benefits Grid · Social Proof First.** Named LP drafts already in flight: *ROI calculator · Comparison LP · Free Trial Signup · Pricing-Led · Product Launch · Video Explainer.*

> **Tip: Try this now**
> **PMM move.** For your next product launch: clone the "Product Launch" LP draft. Update hero copy from the launch's Messaging & Objections doc. Add 3 customer testimonials from Proof Catalog. Publish. ~30 min vs the 3-hour Webflow build.

### 05. Copilot for PMM — competitive briefs, messaging audits, launch checklists

*Natural-language PMM queries grounded in your 46 brand DNA docs + 17 artifacts per campaign + Brand Kit. Ask anything from "compare our positioning" to "draft 5 launch headlines."*

**Open it at**

- Cmd+Shift+K · or sparkle icon top-right

![Studio Global with copilot right panel open showing 'How can I help you today?' prompt with Create campaign / Create contact list quick actions and Message g8 chat input at bottom](../../../../assets/roles/pmm/10-copilot-pmm.webp)

***Fig 5.1** — Copilot panel. Quick actions *"Create campaign"* + *"Create contact list"*. The panel reads from all 46 brand DNA docs, so answers stay on-brand by default.*

> **Tip: Try this now**
> **PMM move.** Try these queries: *"Compare our messaging against Outreach + Apollo + ZoomInfo"* · *"Draft 5 launch headlines for a campaign about replacing the whole sales stack"* · *"What's the most-mentioned objection in our Voice of Customer doc?"* · *"Generate an enablement one-pager for AEs to use on cold calls about our new pricing"*.

## URL cheat-sheet

| To do this | Go here |
| --- | --- |
| 46 brand DNA docs | `/studio?mode=global` |
| Campaign Studio (17 artifacts per campaign) | `/studio?mode=campaigns` |
| Brand Kit (homepage clone + design system) | `/studio?mode=content` |
| Landing Pages (41 published · 19 drafts) | `/studio?mode=content&ct=landing_page` |
| Asset library (362 images) | Brand Kit dropdown → Assets |
| Forms with lead-capture submissions | `/forms` |
| Intent keywords (for positioning research) | `/keywords` |
| Conversion analytics | `/analytics/conversions` |
| Behavior (top pages by views) | `/analytics/behavior` |
| Open Copilot | Cmd+Shift+K |

## Heads-up — known PMM gaps

> **Caution:**
> **1. `/studio?mode=campaign` (singular) redirects to global.** Use plural: `?mode=campaigns`.
>
>  **2. Doc detail views are not URL-deep-linkable.** Brand Brief / Personas / Messaging House etc require clicking the row in the workbench. Can't bookmark a specific doc. *Workaround:* bookmark `/studio?mode=global` and click in.
>
>  **3. Two docs are still pending generation.** Counter shows 43/45 or 43/46 depending on day. Find pending in workbench + trigger generation.
>
>  **4. LinkedIn + Newsletter content surfaces are empty.** Brand Kit shows LinkedIn (0) and Newsletter (0). Easy quick-win for PMM to populate.
>
>  **5. Voice of Customer is one of the most valuable docs nobody opens.** Pulls real customer language. Read it before every messaging revision — beats internal brainstorms 10×.

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<small>Generated 2026-05-20 against `app.graph8.com` (org `your org`). Surface state verified live</small>