# Signals Overview

> Understand buying signals — how graph8 detects intent from website visitors, form submissions, and keyword tracking.

Source: https://docs.graph8.com/signals/overview/

Signals show you which prospects and companies are actively interested in your product. graph8 captures intent from three sources — **website visitors**, **form submissions**, and **keyword/topic tracking** — then scores each contact and company so you can prioritize outreach.

## The Three Signal Sources

| Source | What It Captures |
|--------|-----------------|
| **Visitors** | Who's browsing your website — identified contacts and anonymous companies resolved via IP |
| **Forms** | Who's submitting forms on your site — demo requests, contact forms, newsletter signups |
| **Intent** | Who's engaging with content matching your keywords — both on your site (first-party) and across the web (web intent from news articles, reviews, competitor pages) |

Together, these give you a complete picture of buying behavior — from your own website and across the web.

### Signals Tab

The **Signals** tab on contact, company, and deal pages shows all signal activity in one place.

This includes:

- **Intent Keywords** — topics the contact or company is researching  
- **Web Research** — pages visited across the web  
- **Intent Topics** — grouped intent categories  
- **Page Visits** — activity on your website  
- **Email Engagement** — opens, clicks, and replies  
- **Form Submissions** — captured form activity  
- **Meeting Bookings** — scheduled meetings  

A signal score (0–100) and trend indicator (rising, stable, or declining) summarize overall engagement and intent.

## Signal Score

Every contact and company gets a **signal score from 0 to 100** based on their combined activity. The score is weighted toward recent, high-value actions:

| Activity | Weight |
|----------|--------|
| Form submission | 25 points |
| Email reply | 20 points |
| Keyword intent match | 15 points |
| Topic intent match | 10 points |
| Page visit | 5 points |

### Recency Bonus

Recent activity scores higher:

| Last Activity | Bonus |
|--------------|-------|
| Within 3 days | +20 points |
| Within 7 days | +10 points |
| Within 14 days | +5 points |
| Older than 14 days | No bonus |

A contact who submitted a demo form yesterday scores much higher than one who visited a page three weeks ago.

### Signal Trends

graph8 compares the current score to the 30–60 day average and flags the trend:

- **Rising** — score increased 20%+ (prospect is heating up)
- **Stable** — score within 20% of baseline
- **Declining** — score dropped 20%+ (prospect going cold)

## Where Signals Appear

### Contact Profiles

Open any contact to see their signal panel:
- Overall signal score and trend
- Keyword and topic intents with intensity badges (High / Medium / Low)
- Recent page visits with timestamps
- Email engagement timeline
- Form submissions and meeting bookings

### Company Profiles

Company signals aggregate activity from **all contacts at that company**. If three people from the same company visited your pricing page this week, the company signal reflects that combined intent.

Company signals also include anonymous visitor data — website visits from the company's IP range that haven't been attributed to a specific contact yet.

## Signal Intensity

Individual signals are rated by recency:

| Intensity | Meaning |
|-----------|---------|
| **High** | Activity in the last 7 days |
| **Medium** | Activity 8–14 days ago |
| **Low** | Activity 15–30 days ago |

Signals older than 30 days are excluded from scoring.

## Next Steps

- [Website Visitors →](https://docs.graph8.com/signals/website-visitors/) — Track and identify anonymous visitors
- [Forms →](https://docs.graph8.com/signals/forms/) — Capture leads from website form submissions
- [Intent Tracking →](https://docs.graph8.com/signals/intent-tracking/) — Set up keyword and topic tracking

## More help

- [SEO and AI visibility](https://docs.graph8.com/signals/seo/)

- [Competitive Radar](https://docs.graph8.com/signals/radar/)