# Trends

> Track industry trends with growth scores, company correlations, and category breakdowns to identify demand signals.

Source: https://docs.graph8.com/signals/trends/

Trends surfaces emerging industry topics and maps them to companies showing buying signals - so your team can target prospects while demand is rising.

## How Trends Work

graph8 tracks trends across 15 industry categories, scoring each trend by growth velocity and market relevance. Trends are updated continuously and linked to companies that show activity in those areas.

## Browsing Trends

Go to **Signals → Trends** to explore:

- **Category filter** - narrow by industry (SaaS, Healthcare, Finance, etc.)
- **Search** - find trends by keyword
- **Sort by growth** - see fastest-growing trends first

Each trend card shows:

| Field | What It Means |
|-------|---------------|
| **Trend name** | The topic or technology being tracked |
| **Growth score** | 0-100 indicating how fast the trend is growing |
| **Growth %** | Percentage growth over the tracking period |
| **Category** | Industry classification |
| **Segments** | Sub-categories within the trend |

## Trend Details

Click any trend to see its detail page:

### Company Correlations

See which companies are associated with this trend - based on their web activity, content publishing, job postings, and technology adoption.

### Segment Breakdown

Trends are divided into segments showing which sub-topics within the trend are gaining traction.

## Using Trends for Prospecting

Trends connect to your prospecting workflow:

1. **Identify a rising trend** in your target industry
2. **View correlated companies** showing activity in that area
3. **Add companies to a list** for outreach
4. **Reference the trend** in your messaging for relevance

> **Tip:**
> Combine Trends with Intent Signals for maximum targeting precision. A company showing both trend activity and website visits is a high-priority prospect.

## Related

- [Intent Tracking →](https://docs.graph8.com/signals/intent-tracking/) - Track buyer intent signals
- [Website Visitors →](https://docs.graph8.com/signals/website-visitors/) - See who's visiting your site
- [Prospecting →](https://docs.graph8.com/data/prospecting/) - Search and build targeted lists