# Companies

> Run AI-powered company intelligence, generate deal strategy documents, and manage your sales pipeline.

Source: https://docs.graph8.com/studio/accounts/

The Companies section of Studio focuses on individual target companies. Run AI intelligence on any company to generate strategic documents, then manage deals through your pipeline with signal-informed context.

## Company Intelligence

Company intelligence is a multi-step AI workflow that researches a target company and produces actionable documents for your sales team.

### How It Works

1. Go to **Studio → Companies** and select a company
2. Click **Run Intelligence**
3. Studio executes a multi-step workflow:
   - **Website scrape** — analyzes the company's website
   - **Competitor analysis** — identifies their competitive landscape
   - **Content analysis** — reviews their public content and messaging
   - **API enrichment** — pulls firmographic and technographic data
   - **Synthesis** — combines everything into strategic documents

The workflow runs in the background and updates in real time as each step completes.

### Company Documents

Intelligence generates 10+ documents per company:

| Document | What It Provides |
|----------|-----------------|
| **Company Brief** | Strategic overview of the company |
| **Prospecting Brief** | Initial outreach guidance and angles |
| **Qualification Checklist** | Deal qualification criteria |
| **Pain Points** | Specific business challenges the company faces |
| **Value Proposition** | Tailored value message for this company |
| **Competitive Analysis** | How you position against their current solutions |
| **Trigger Events** | Buying signals and timing indicators |
| **ROI Analysis** | Business case and potential return |
| **Deal Risks** | Risk factors and mitigation strategies |
| **Next Steps** | Recommended action plan |

Each document draws from your global context (brand, messaging, personas) combined with company-specific research.

> **Tip:**
> Run company intelligence before your first outreach to a target company. The prospecting brief and pain points documents give your team personalized angles that generic templates can't match.

## Deals & Pipeline

Manage your sales pipeline directly within Studio with full signal integration.

### Pipeline Views

| View | Best For |
|------|----------|
| **Board** | Drag-and-drop deals across stages |
| **List** | Sortable table for filtering and bulk actions |
| **Forecast** | Revenue projections by stage, rep, or time period |

### Deal Stages

graph8 ships with 7 default stages, each with a win probability for forecasting:

| Stage | Probability |
|-------|------------|
| Lead | 10% |
| Qualified | 20% |
| Meeting | 40% |
| Proposal | 60% |
| Negotiation | 80% |
| Closed Won | 100% |
| Closed Lost | 0% |

Customize stages in **Settings → Pipeline** — add, rename, remove stages, adjust probabilities, set required fields per stage, or create multiple pipelines for different products or regions.

### Creating Deals

Create a deal from:

- **A company profile** — click **Create Deal** on any company
- **The pipeline board** — click **+** in any stage column
- **CRM sync** — deals synced from Salesforce or HubSpot appear automatically

### Deal Signals

Each deal shows aggregated signals from all associated contacts:

- Combined signal score across all deal contacts
- Recent intent activity (are contacts visiting your site?)
- Email engagement (are they responding to sequences?)
- Meeting activity (bookings and cancellations)

Use deal signals during pipeline reviews to spot at-risk opportunities early.

### Forecasting

The forecast view projects revenue based on deal amounts weighted by stage probability:

- **Weighted Pipeline** — deal amount multiplied by stage probability
- **Commit** — deals your reps have committed to closing this period
- **Best Case** — deals with a reasonable chance of closing

## CRM Integrations

Sync your pipeline with your CRM:

| CRM | Sync |
|-----|------|
| **Salesforce** | Two-way sync |
| **HubSpot** | Two-way sync |

Set up in **Settings → Integrations** — connect your CRM, map deal fields, set sync direction, and configure conflict resolution rules.

## Next Steps

- [Global Context →](https://docs.graph8.com/studio/global/) — Set up org-level intelligence
- [Campaigns →](https://docs.graph8.com/studio/campaigns/) — Create campaigns targeting specific companies
- [Content →](https://docs.graph8.com/studio/content/) — Manage and optimize website content
- [Team →](https://docs.graph8.com/studio/team/) — Assign team members as company owners