# Mission 3: Create Your First Campaign

> Generate campaign ideas from AI, push the best one to a full campaign, and refine content in Canvas

Source: https://docs.graph8.com/training/growth-manager/first-campaign/

## What you'll learn

- How to generate AI-powered campaign ideas
- How to push an idea into a full campaign with auto-generated documents
- How to check campaign readiness using the Dashboard
- How to refine campaign content in the Canvas editor

> **Tip:**
> Campaign generation pulls from everything you built in Missions 1 and 2 -- Company Profile, context documents, personas, ICPs, and research reports. The higher the quality of those inputs, the better your campaign ideas will be.

## Generate campaign ideas

1. **Navigate to Campaign Ideas**

   Click **Campaigns** in the left sidebar, then open the **Ideas** tab.

2. **Click Generate Ideas**

   Click **Generate Ideas**. The AI analyzes your context documents, personas, and ICPs to produce 5-10 campaign concepts. This typically takes 2-3 minutes.

3. **Review each idea**

   Each idea card shows a **core concept**, **primary hook**, target persona, and suggested campaign type. Read through all ideas before choosing one.

4. **Evaluate fit**

   Ask yourself: Does this idea align with the client's immediate goals? Does the primary hook address a real pain point from the persona research? Is the campaign type appropriate for the audience?

> **Tip:**
> You are not limited to one round. If none of the ideas feel right, click **Generate Ideas** again to get a fresh batch. Each round draws from the same context but produces different creative angles.

## Push idea to campaign

1. **Select your best idea**

   Click on the idea card you want to develop into a full campaign.

2. **Click Push to Campaign**

   Click the **Push to Campaign** button. Enter a campaign name when prompted.

3. **Wait for document generation**

   The platform automatically generates 10+ campaign-specific documents: email copy, landing page concepts, ad variations, social posts, and more. This takes approximately 10-15 minutes.

4. **Navigate to the campaign**

   Once generation starts, you can find your new campaign under **Campaigns** in the left sidebar. Click into it to see the document list populating in real time.

## Check campaign readiness

1. **Open the Dashboard tab**

   Inside your campaign, click the **Dashboard** tab.

2. **Review the Readiness Score**

   The **Readiness Score** (0-100) summarizes overall campaign quality. Aim for **75 or higher** before considering the campaign ready for launch.

3. **Check the risk assessment**

   The **Risk Assessment** section highlights specific blockers -- missing documents, low-quality content, incomplete persona coverage. Address these before proceeding.

4. **Review launch readiness status**

   The dashboard shows one of three statuses:
   - **ready** -- all documents meet quality thresholds
   - **needs_work** -- some documents need attention
   - **not_ready** -- critical gaps remain

## Refine content in Canvas

1. **Open a document**

   From the campaign's document list, click any document to open it in the **Canvas** editor.

2. **Review the AI-generated content**

   Read through the document. AI-generated content is a strong starting point but almost always benefits from client-specific refinements.

3. **Edit directly**

   Click into any text block to edit. Adjust tone, swap in client-specific terminology, and tighten the messaging.

4. **Use Copilot for suggestions**

   Open the Copilot panel and try prompts like:
   - "Make this more conversational"
   - "Rewrite the headline to focus on ROI"
   - "Shorten this to 50 words"
   - "Add a stronger call to action"

5. **Repeat for key documents**

   Prioritize the documents most critical to your campaign type -- typically email subject lines, primary body copy, and landing page headlines.

> **Tip:**
> Focus your editing time on the first email and the landing page headline. These two pieces have the highest impact on campaign performance and are worth the extra polish.

## Mission complete

You have a campaign with AI-generated documents, a readiness score, and refined content. The next step is turning this campaign into a live email sequence.

**Next mission:** [Mission 4: Master the Sequencer](https://docs.graph8.com/training/growth-manager/sequencer/)