# Mission 2: Generate Global Context

> Trigger Context Generation and review the Personas, ICPs, and Research Reports that power every campaign

Source: https://docs.graph8.com/training/growth-manager/global-context/

## What you'll learn

- How to trigger the 21-document Context Generation suite
- How to review and refine auto-generated Personas
- How to interpret ICP scoring (fit, opportunity, readiness)
- How to access and use the 6 Research Reports

> **Tip:**
> Context Generation runs in the background. Kick it off, then use the 20-30 minutes of processing time to review the Company Profile or prep client notes.

## Trigger Context Generation

1. **Navigate to Context & Grounding**

   Click **Studio -> Global** in the left sidebar, then open the **Context & Grounding** section.

2. **Click Generate**

   Click the **Generate** button to start the 21-document creation process. Documents include messaging frameworks, positioning statements, brand voice guidelines, and more.

3. **Monitor generation progress**

   Each document shows a status indicator as it generates. The full suite takes approximately 20-30 minutes. You do not need to stay on this page -- generation continues in the background.

## Trigger Research Reports

1. **Navigate to Research**

   Click **Studio -> Global** in the left sidebar, then open the **Research** section.

2. **Click Generate All Reports**

   Click **Generate All Reports** to start all 6 reports in parallel. Reports cover Voice of Customer, Buyer Psychology, Competitive Intelligence, Market Trends, Win/Loss Themes, and Industry Analysis.

3. **Wait for completion**

   Reports generate concurrently and typically finish within 10-15 minutes.

## Review Personas

1. **Open the Personas tab**

   Navigate to **Audiences -> Personas**. You will see 3-5 auto-generated buyer personas based on the Company Profile and context documents.

2. **Review each persona**

   Click into each persona to review: **title/role patterns**, **key pain points**, **motivations and goals**, **preferred communication style**, and **common objections**.

3. **Edit as needed**

   Update persona names, descriptions, or pain points to match your client's actual buying committee. The more accurate these are, the better your campaign messaging will be.

4. **Verify coverage**

   Ensure the personas cover the key roles in the buying committee -- typically a decision maker, a champion, a technical evaluator, and an end user.

> **Tip:**
> If a critical buyer role is missing, you can manually add a persona. But first check whether the Company Profile accurately reflects the client's target audience -- re-running generation with better inputs often produces better results than manual creation.

## Review ICPs

1. **Open the ICPs tab**

   Navigate to **Audiences -> ICPs**. Each ICP represents an ideal customer segment with scored criteria.

2. **Understand the three scores**

   Each ICP has three component scores:

   | Score | Range | What It Measures |
   |-------|-------|------------------|
   | **Fit Score** | 0-40 | Firmographic match -- industry, size, tech stack |
   | **Opportunity Score** | 0-30 | Growth signals -- funding, expansion, hiring |
   | **Readiness Score** | 0-30 | Intent signals -- timing, urgency indicators |

3. **Review firmographic criteria**

   Check that the industry, company size, revenue range, geography, and tech stack filters align with your client's actual target market.

4. **Adjust if needed**

   Edit any criteria that do not match. Accurate ICPs drive better contact targeting in campaigns and sequences.

## Review Research Reports

1. **Open the Research section**

   Navigate to **Studio -> Global -> Research**. You will see 6 completed reports.

2. **Read each report**

   Open each report and review the key findings. Pay special attention to:
   - **Voice of Customer** -- language and terminology to use in campaigns
   - **Competitive Intelligence** -- differentiators to highlight
   - **Buyer Psychology** -- objection patterns to address

3. **Note insights for campaigns**

   These reports feed directly into campaign generation. Any gaps or inaccuracies here will cascade into campaign content, so flag anything that needs correction.

> **Tip:**
> Bookmark the Voice of Customer and Competitive Intelligence reports. You will reference them frequently when refining campaign copy in Canvas.

## Mission complete

You now have 21 context documents, 3-5 personas, scored ICPs, and 6 research reports. This foundation powers every campaign the platform generates.

**Next mission:** [Mission 3: Create Your First Campaign](https://docs.graph8.com/training/growth-manager/first-campaign/)