# Mission 3: Master Company Intelligence

> Run intelligence on companies, review research categories, and use Copilot for quick insights

Source: https://docs.graph8.com/training/sdr/intelligence/

## What you'll learn

- How to run Company Intelligence on a target company
- How to read and use the six research categories
- How to use Copilot to get quick answers about any company
- How to turn intelligence into outreach talking points

---

## Run Company Intelligence

1. **Pick a high-priority company**

   Go to **Audiences --> Companies** and sort by **Total Score** (highest first). Click on a company with a score of 60 or above.

2. **Trigger intelligence**

   On the company detail page, click the **Run Intelligence** button. graph8 researches the company across multiple sources. This takes 1-2 minutes.

3. **Wait for completion**

   A progress indicator shows the research running. When all six categories show a green checkmark, intelligence is complete.

> **Tip:**
> Run intelligence on your top 10 companies first. This gives you a strong research foundation for your highest-value outreach.

---

## Review the Six Research Categories

Once intelligence completes, you see six research categories on the company page:

| Category | What it contains | How to use it |
|----------|-----------------|---------------|
| **Company Overview** | Business summary, founding, headquarters, size | Opening context for cold outreach |
| **Products & Services** | What they sell, key offerings | Align your pitch to their business model |
| **Recent News** | Funding, leadership changes, product launches | Timely hooks for personalization |
| **Technology Stack** | Tools and platforms they use | Identify integration opportunities |
| **Competitors** | Key competitors and market position | Differentiation talking points |
| **Pain Points** | Industry challenges and company-specific issues | Lead with relevance in your messaging |

1. **Read each category**

   Click through the six tabs on the company detail page. Each category contains a summary with key bullet points.

2. **Note outreach hooks**

   Look for items you can reference in your emails or calls:
   - A recent funding round (Recent News)
   - A tool they use that your product integrates with (Technology Stack)
   - A specific challenge mentioned (Pain Points)

3. **Check stakeholder mapping**

   Within the company, click the **Contacts** subtab. Review the **Buying Role** assignments (Champion, Decision Maker, Influencer, End User) and **Engagement Score** for each contact.

---

## Use Copilot for Quick Insights

1. **Open Copilot**

   Click the **Copilot** icon in the bottom-right corner of any page (or press the keyboard shortcut).

2. **Ask about a company**

   Try these commands:

   | What you need | Example prompt |
   |---------------|----------------|
   | Company summary | "What do we know about Acme Corp?" |
   | Key contacts | "Who are the decision makers at Acme Corp?" |
   | Pain points | "What challenges does Acme Corp face?" |
   | Competitors | "Who competes with Acme Corp?" |
   | Recent activity | "What's happened recently at Acme Corp?" |

3. **Use the answers**

   Copilot pulls from the intelligence data you generated. Copy relevant insights directly into your email drafts or call notes.

> **Tip:**
> Before every call, open Copilot and ask "Summarize what we know about [company]." You get a 30-second briefing that would take 15 minutes to research manually.

---

## Turn Intelligence into Talking Points

1. **Pick 2-3 hooks per company**

   From the intelligence categories, select the most relevant data points. A strong cold email uses one company-specific hook in the opening line.

2. **Match hooks to personas**

   Go to **Audiences --> Personas** to see buyer persona profiles. Match your talking points to the persona's pain points and motivations.

3. **Draft personalized messaging**

   Use your hooks and persona insights to craft outreach that feels researched, not generic. Reference specifics: "I saw your Series B announcement" is stronger than "I noticed your company is growing."

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## Mission 3 Complete

You can now generate deep company research on demand, navigate the six intelligence categories, and use Copilot to get instant insights before any outreach.

**Next mission:** [Connect Your Tools](https://docs.graph8.com/training/sdr/tools/)