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Behavior

The Behavior dashboard shows what visitors do on your website — which pages they view, how long they stay, and what events they trigger. Use this to identify your best-performing content and spot pages that need improvement.

Behavior Overview

The overview shows your top pages and top events side by side.

Top Pages

A table of your most-viewed pages:

ColumnWhat It Shows
Page TitleThe page’s HTML title
Page PathThe URL path
ViewsTotal page views
Unique VisitorsDistinct visitors who viewed this page
Avg Time on PageAverage time spent on the page
Bounce RatePercentage of visitors who left after viewing only this page

Top Events

A table of your most-fired custom events:

ColumnWhat It Shows
Event CategoryCategory grouping for the event
Event ActionSpecific action that was tracked
Event LabelAdditional context or label
Total EventsTotal times this event fired
Unique EventsDistinct users who triggered this event

Pages Report

The full Pages report expands the top pages table with complete data for all tracked pages.

ColumnWhat It Shows
Page TitlePage’s HTML title
Page PathURL path
ViewsTotal page views
Unique VisitorsDistinct visitors
Avg Time on PageAverage time spent (formatted as minutes and seconds)
Bounce RateSingle-page session rate

What to Look For

  • High views, high bounce rate — the page attracts traffic but doesn’t engage. Review the content or calls to action.
  • High time on page — visitors are reading deeply. This content resonates.
  • Low unique visitors, high views — a small audience is revisiting this page frequently. Could indicate a reference page or FAQ.

Events Report

The full Events report shows all custom events tracked on your website.

ColumnWhat It Shows
Event CategoryCategory grouping
Event ActionThe specific action tracked
Event LabelAdditional label or context
Total EventsTotal event occurrences
Unique EventsDistinct users who triggered the event

Custom events are tracked using the graph8 tracking script. Common examples:

  • Button clicks (CTA clicks, navigation)
  • Video plays
  • Scroll depth milestones
  • Feature usage in web applications
  • Download actions

Next Steps