Behavior
The Behavior dashboard shows what visitors do on your website — which pages they view, how long they stay, and what events they trigger. Use this to identify your best-performing content and spot pages that need improvement.
Behavior Overview
The overview shows your top pages and top events side by side.
Top Pages
A table of your most-viewed pages:
| Column | What It Shows |
|---|---|
| Page Title | The page’s HTML title |
| Page Path | The URL path |
| Views | Total page views |
| Unique Visitors | Distinct visitors who viewed this page |
| Avg Time on Page | Average time spent on the page |
| Bounce Rate | Percentage of visitors who left after viewing only this page |
Top Events
A table of your most-fired custom events:
| Column | What It Shows |
|---|---|
| Event Category | Category grouping for the event |
| Event Action | Specific action that was tracked |
| Event Label | Additional context or label |
| Total Events | Total times this event fired |
| Unique Events | Distinct users who triggered this event |
Pages Report
The full Pages report expands the top pages table with complete data for all tracked pages.
| Column | What It Shows |
|---|---|
| Page Title | Page’s HTML title |
| Page Path | URL path |
| Views | Total page views |
| Unique Visitors | Distinct visitors |
| Avg Time on Page | Average time spent (formatted as minutes and seconds) |
| Bounce Rate | Single-page session rate |
What to Look For
- High views, high bounce rate — the page attracts traffic but doesn’t engage. Review the content or calls to action.
- High time on page — visitors are reading deeply. This content resonates.
- Low unique visitors, high views — a small audience is revisiting this page frequently. Could indicate a reference page or FAQ.
Events Report
The full Events report shows all custom events tracked on your website.
| Column | What It Shows |
|---|---|
| Event Category | Category grouping |
| Event Action | The specific action tracked |
| Event Label | Additional label or context |
| Total Events | Total event occurrences |
| Unique Events | Distinct users who triggered the event |
Custom events are tracked using the graph8 tracking script. Common examples:
- Button clicks (CTA clicks, navigation)
- Video plays
- Scroll depth milestones
- Feature usage in web applications
- Download actions
Next Steps
- Conversions → — Track goals, forms, and funnels
- Acquisition → — Understand where visitors come from
- Realtime → — Monitor live activity