Marketing Intelligence

Marketing Intelligence connects your website analytics to your outbound pipeline. It tracks the full journey from anonymous visitor to booked meeting — showing where your marketing efforts are driving real pipeline, not just traffic.

Overview Cards

Four summary cards give you a quick read on marketing performance:

Card	What It Shows
Qualified Traffic	Identified visitors and the identification rate
Engagement Quality	Average time on site and engagement trend
Campaign Influence	Top campaign by influenced contacts
Pipeline Impact	Meetings booked and total replies

Outbound Bridge Funnel

The centerpiece of Marketing Intelligence is the Outbound Bridge — a visual funnel that tracks how website visitors flow into your outbound pipeline.

The funnel stages:

Stage	What It Measures
Web Visitors	Total visitors to your site in the selected period
Identified Visitors	Visitors resolved to known contacts (via identity resolution)
Added to Outbound	Identified contacts enrolled in outbound sequences
Replied	Contacts who replied to outbound messages
Meetings Booked	Contacts who booked a meeting

Below the funnel, summary stats show:

• Identification Rate — percentage of visitors resolved to contacts
• Outbound Conversion — percentage of identified visitors added to sequences
• Reply Rate — percentage of outbound contacts who replied

Campaign Attribution

A sortable table breaks down marketing performance by campaign:

Column	What It Shows
Campaign	Campaign name (from UTM parameters)
Visitors	Total visitors attributed to this campaign
Engaged	Percentage of visitors who viewed more than one page and spent over 30 seconds
Identified	Visitors resolved to known contacts
Added to Outbound	Contacts enrolled in sequences
Reply Rate	Percentage who replied
Meetings Booked	Meetings attributed to this campaign

Sort by any column to find your highest-performing campaigns by traffic, engagement, replies, or meetings.

Engagement Trend

A daily line chart showing engagement metrics over time. Use this to spot trends in how deeply visitors interact with your content and whether engagement is improving or declining.

Content Performance

A table showing which pages on your site drive the most pipeline:

Column	What It Shows
Page	Page title
Views	Total page views
Unique Visitors	Distinct visitors to the page
Identified	Visitors resolved to contacts
Added to Outbound	Contacts entered into sequences
Reply Rate	Outbound reply rate for contacts who visited this page
Meetings Booked	Meetings attributed to visitors of this page

Sort by meetings booked or reply rate to identify which content generates the most pipeline.

Tip

Use the Campaign Attribution table to evaluate which campaigns drive meetings — not just traffic. A campaign with fewer visitors but higher reply rates and more meetings booked is outperforming one with lots of traffic and no conversions.

Next Steps

• Realtime → — Monitor live website activity
• Acquisition → — Deep-dive into traffic sources
• Conversions → — Track goals and form submissions