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Overview

The Analytics Overview gives you a high-level snapshot of your website’s performance. See total visitors, sessions, page views, and engagement metrics at a glance — with trend indicators showing how things are changing over time.

Dashboard Metrics

The overview displays key metrics with period-over-period trend comparisons:

MetricWhat It Measures
Unique VisitorsTotal distinct users visiting your site
New VisitorsFirst-time visitors in the selected period
SessionsTotal browsing sessions
Page ViewsTotal pages viewed across all sessions
Bounce RatePercentage of single-page sessions (lower is better)
Avg Session DurationAverage time visitors spend on your site

Each metric includes a trend indicator showing whether it’s trending up, down, or neutral compared to the previous period.

Top Traffic Sources

A bar chart shows your top traffic channels ranked by session volume:

ChannelSource
DirectVisitors who typed your URL or used bookmarks
Organic SearchVisitors from search engines (Google, Bing, etc.)
Paid SearchVisitors from paid search ads
SocialVisitors from social media platforms
EmailVisitors from email campaigns
ReferralVisitors from other websites linking to you
AI/LLMVisitors from AI assistants and language models

Each channel shows its session count and percentage of total traffic.

Audience Trend

An interactive line chart tracks four metrics over time:

  • Users
  • New users
  • Sessions
  • Page views

Use this to spot traffic patterns, identify spikes from campaigns, or detect drops that need attention.

Controls

ControlWhat It Does
Date rangeSelect the time period to analyze (1–365 days)
Stream selectorFilter to a specific data stream (if you have multiple websites)
Browser keyFilter by specific tracking key

Trends compare the second half of your selected period to the first half. For example, if you select a 30-day range, the trend compares days 16–30 against days 1–15. This gives you a built-in comparison without needing to manually set date ranges.

Next Steps