Connections
Connections is graph8’s data pipeline. It collects events from your website, transforms them with custom functions, and routes them to destinations — webhooks, data warehouses, JavaScript tags, and external connectors.
How It Works
Events flow through a simple pipeline:
- Streams collect events from your website or app (page views, form submissions, custom events)
- Functions transform or filter events in transit using custom JavaScript
- Destinations receive the processed events (webhooks, warehouse, tags, connectors)
- Links define which streams connect to which destinations, with routing rules
Streams
A stream is a data source — typically your website. Each stream has:
| Field | What It Does |
|---|---|
| Name | Label for the data source (e.g., “Website”, “Mobile App”) |
| Domains | Allowed source domains for CORS validation |
| Browser key | Public write key for the JavaScript SDK |
| Server key | Private key for server-side event tracking |
When you set up graph8, a default “Website” stream is created automatically with browser and server keys.
Event Types
Streams accept standard event types:
| Event | What It Tracks |
|---|---|
| page | Page views with URL, referrer, and page metadata |
| track | Custom events (e.g., button clicks, signups) |
| identify | User identification with traits |
| group | Account/company grouping |
| form_submission | Form fills captured from your website |
Destinations
Destinations are where events are sent after collection and transformation.
Destination Types
| Type | What It Does |
|---|---|
| Webhook | HTTP POST event payloads to any URL |
| Tag | Inject JavaScript into the page for client-side integrations |
| Warehouse | Batch events to a data warehouse for analytics |
| Connector | External connectors for data sync |
Default Destinations
When you set up Connections, graph8 creates several destinations automatically:
| Destination | Type | Purpose |
|---|---|---|
| Identify | Tag | Visitor identification pixel — resolves anonymous visitors to companies |
| Chat | Tag | Web chat widget script |
| Form Tracker | Tag | Captures form submissions from any form on your site |
| Campaign Visitor Trigger | Webhook | Tracks campaign link clicks and associates them with contacts |
| Forms Sync | Webhook | Sends form submissions to graph8 for contact creation |
| Tailor | Tag | Website personalization engine |
| Warehouse | Warehouse | Event storage for analytics (optional) |
Custom Destinations
Add your own destinations to route events wherever you need:
- Webhook destinations — send events to any HTTP endpoint
- Tag destinations — inject custom JavaScript (analytics, pixels, chat widgets)
- Connector destinations — sync data to external databases and SaaS tools
Functions
Functions are custom JavaScript that transform events in transit. Use them to:
- Filter — drop events that don’t meet criteria
- Enrich — add data to events before they reach a destination
- Transform — reshape event payloads to match destination expectations
- Route — conditionally send events to different destinations
graph8 includes built-in functions for common tasks like campaign visitor filtering and form submission processing.
Links
Links connect streams to destinations. Each link defines:
| Setting | What It Controls |
|---|---|
| Source | Which stream sends events |
| Destination | Where events are routed |
| Functions | Which transformation functions to apply |
| Event filter | Which event types to forward |
| Host filter | Which source domains to accept |
For sync-type links, you can also configure:
- Schedule — sync frequency
- Timezone — scheduling timezone
- Table prefix — naming convention for destination tables
Syncs
Syncs enable bidirectional data transfer with external systems. Configure:
- Which data streams to sync
- Sync schedule
- Destination table naming
Live Events
Monitor your event pipeline in real time:
- View incoming events as they arrive
- Inspect event payloads and metadata
- Debug routing and transformation issues
- Verify that destinations are receiving data
Campaign Tracking
Connections powers campaign attribution automatically. When a prospect clicks a campaign link:
- The URL contains a campaign hash identifying the sequence step and contact
- The graph8 tracking script captures the page view with the hash
- The Campaign Visitor Trigger destination sends the event to graph8
- graph8 links the visit to the correct contact and sequence step
This happens automatically — no manual setup required beyond having Connections installed on your site.
Next Steps
- Web Chat → — Chat widget delivered via Connections
- Sequencer → — Campaign tracking powered by Connections
- Appointments → — Appointment booking and CRM sync