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Intent Tracking

Intent tracking lets you define the keywords and topics that matter to your business. graph8 then detects when contacts and companies engage with content matching those terms — both on your website and across the web.

Two Types of Intent

TypeSourceWhat It Detects
First-partyYour own websiteContacts visiting pages on your site that match your keywords
Web intentExternal websitesContacts and companies reading articles, reviews, and pages across the web that match your keywords

Both types contribute to a contact’s signal score and appear in the same intent views.

First-Party Intent

First-party intent comes from visitors on your own website. When someone visits a page on your site whose URL or title matches one of your tracked keywords, graph8 creates an intent signal.

For example, if you track the keyword “pricing” and a contact visits yoursite.com/pricing, that’s a first-party intent signal.

This requires the graph8 tracking script on your website (see Website Visitors).

Web Intent

Web intent detects when contacts and companies engage with content matching your keywords on other websites — news articles, review sites, comparison pages, industry blogs, and more.

How It Works

  1. You add keywords to track
  2. graph8 searches the web for articles and pages matching those keywords
  3. graph8 monitors whether any of your contacts or target companies visit those pages
  4. When a match is found, a web intent signal is created

This means you can detect that a prospect is researching your product category, reading competitor reviews, or following industry news — even though they haven’t visited your site yet.

Adding Keywords

  1. Go to Signals → Intent
  2. Click Add Keywords
  3. Enter the keywords you want to track

Examples of high-intent keywords:

CategoryKeywords
Buyingpricing, demo, trial, quote, plans
Comparisonvs, alternative, comparison, review, competitor
Problemsolution, how to, fix, improve, optimize
Your productyour brand name, product names, feature names
Industryyour market category, vertical terms

Each keyword shows the number of resolved contacts and companies that matched it, so you can see which terms are generating the most signal.

High-Value Pages

Certain pages carry stronger buying intent. graph8 automatically boosts the relevance score for pages whose URLs or titles match patterns like:

  • Pricing pages
  • Demo or trial pages
  • Comparison or “vs” pages
  • Review pages
  • Competitor-related pages

These pages receive a scoring bonus so they rank higher in a contact’s intent signal list.

Topic Tracking

Topics are broader than keywords — they represent industry verticals and technology categories. graph8 includes 1,000+ predefined topics across areas like:

  • Industries — SaaS, Healthcare, Financial Services, Manufacturing
  • Technologies — AI/ML, Cloud Infrastructure, API Management, DevOps
  • Business functions — Sales Automation, Marketing Analytics, HR Tech

When a contact or company engages with content related to a tracked topic — on your site or across the web — graph8 captures the topic intent signal.

Viewing Intent Data

Resolved Contacts

Go to Signals → Intent → Contacts to see all contacts who triggered your keyword or topic intents. Each row shows:

  • Contact name and company
  • Which keywords/topics matched
  • Number of intent signals
  • Most recent signal date
  • Signal intensity (High / Medium / Low)

Use filters to narrow by keyword, topic, intensity, or date range.

Resolved Companies

Go to Signals → Intent → Companies to see company-level intent. This aggregates intent from:

  • Identified contacts at the company
  • Anonymous visitors resolved to the company via IP

This is useful for identifying accounts showing interest even before individual contacts are known.

Next Steps