Signals Overview
Signals show you which prospects and companies are actively interested in your product. graph8 captures intent from three sources — website visitors, form submissions, and keyword/topic tracking — then scores each contact and company so you can prioritize outreach.
The Three Signal Sources
| Source | What It Captures |
|---|---|
| Visitors | Who’s browsing your website — identified contacts and anonymous companies resolved via IP |
| Forms | Who’s submitting forms on your site — demo requests, contact forms, newsletter signups |
| Intent | Who’s engaging with content matching your keywords — both on your site (first-party) and across the web (web intent from news articles, reviews, competitor pages) |
Together, these give you a complete picture of buying behavior — from your own website and across the web.
Signal Score
Every contact and company gets a signal score from 0 to 100 based on their combined activity. The score is weighted toward recent, high-value actions:
| Activity | Weight |
|---|---|
| Form submission | 25 points |
| Email reply | 20 points |
| Keyword intent match | 15 points |
| Topic intent match | 10 points |
| Page visit | 5 points |
Recency Bonus
Recent activity scores higher:
| Last Activity | Bonus |
|---|---|
| Within 3 days | +20 points |
| Within 7 days | +10 points |
| Within 14 days | +5 points |
| Older than 14 days | No bonus |
A contact who submitted a demo form yesterday scores much higher than one who visited a page three weeks ago.
Signal Trends
graph8 compares the current score to the 30–60 day average and flags the trend:
- Rising — score increased 20%+ (prospect is heating up)
- Stable — score within 20% of baseline
- Declining — score dropped 20%+ (prospect going cold)
Where Signals Appear
Contact Profiles
Open any contact to see their signal panel:
- Overall signal score and trend
- Keyword and topic intents with intensity badges (High / Medium / Low)
- Recent page visits with timestamps
- Email engagement timeline
- Form submissions and meeting bookings
Company Profiles
Company signals aggregate activity from all contacts at that company. If three people from the same company visited your pricing page this week, the company signal reflects that combined intent.
Company signals also include anonymous visitor data — website visits from the company’s IP range that haven’t been attributed to a specific contact yet.
Signal Intensity
Individual signals are rated by recency:
| Intensity | Meaning |
|---|---|
| High | Activity in the last 7 days |
| Medium | Activity 8–14 days ago |
| Low | Activity 15–30 days ago |
Signals older than 30 days are excluded from scoring.
Next Steps
- Website Visitors → — Track and identify anonymous visitors
- Forms → — Capture leads from website form submissions
- Intent Tracking → — Set up keyword and topic tracking