Global Context
Global Context is the foundation of Studio. It stores everything the AI needs to know about your organization — your brand, messaging, target audience, and competitive landscape. Every campaign, account document, and piece of content Studio generates draws from this context.
Global generates documents organized in three sections: Intelligence, Context Documents, and Research Reports.
Company Profile
Your company profile provides the basic facts the AI uses in every output.
Go to Studio → Global → Company Profile to set up:
- Basic info — company name, website, industry, size, description
- Contact — headquarters address, phone, support email
- Social media — LinkedIn, Twitter, YouTube, and other profiles
- Custom fields — any additional details relevant to your business
Complete your profile before generating documents — the AI uses this data as a starting point for all research.
Intelligence
Intelligence is raw data collection. Studio analyzes your website, competitors, and market to gather the source material that feeds into everything else.
| Intelligence Item | What It Collects |
|---|---|
| Website Content | Your site’s pages, structure, and messaging |
| Company Data | Firmographic data and company details |
| Products & Features | Product inventory extracted from your website |
| Organic Keywords | Keywords you rank for in organic search |
| Paid Keywords | Keywords you bid on in paid search |
| Competitors | Competitor companies identified from your market |
| Top Content | Your highest-performing pages and posts |
| Audience Questions | Questions your target audience is asking online |
| Search Trends | Trending searches relevant to your industry |
| Brand News | Recent news mentions and press coverage |
| Brand Sentiment | Public sentiment analysis across channels |
| Visual Assets | Brand imagery, logos, and visual identity elements |
| Social Profiles | Your social media presence and activity |
Running Intelligence
- Go to Studio → Global → Intelligence
- Click Run All to collect all data types, or run individually
- Intelligence runs in the background — each item updates as it completes
- Rerun periodically to keep your data current
Intelligence data feeds directly into context document and research report generation. The more complete your intelligence, the better your generated documents will be.
Context Documents
Context documents are AI-generated strategic assets about your organization. They’re organized into five categories.
Brand
| Document | What It Provides |
|---|---|
| Brand Brief | Your brand identity, positioning, and key differentiators |
| Brand Voice | Tone, style, vocabulary, and communication guidelines |
| Style Guide | Visual and content standards |
| Writing Style Guide | Writing conventions, grammar preferences, and formatting rules |
| Compliance Rules | Regulatory and compliance considerations for your content |
Market
| Document | What It Provides |
|---|---|
| TAM Research | Total addressable market size and segmentation |
| Competitors | Competitor identification and positioning analysis |
| Positioning Matrix | How you position against alternatives in the market |
| Market Insights | Industry trends, market dynamics, and growth drivers |
Audience
| Document | What It Provides |
|---|---|
| ICP Research | Ideal customer profile criteria and firmographic targeting |
| Persona Research | Buyer persona analysis with roles, motivations, and behaviors |
| Pains & Gains | Customer pain points and desired outcomes |
| Buying Journey | Stage-by-stage buyer decision process |
Offer
| Document | What It Provides |
|---|---|
| Offer Brief | Product/service offerings with features and pricing context |
| Value Propositions | What you offer, who it’s for, and why it matters |
| Proof Catalog | Case studies, testimonials, and social proof inventory |
| Pricing Matrix | Pricing strategy and positioning against alternatives |
Messaging
| Document | What It Provides |
|---|---|
| Messaging House | Core messaging themes, value pillars, and proof points |
| Elevator Pitch | Concise pitch for different audiences |
| Narrative Templates | Storytelling frameworks for different scenarios |
| Channel Templates | Messaging adapted for each outreach channel |
Generating Context Documents
- Go to Studio → Global
- Click Generate All to create all documents, or generate individually by category
- The AI analyzes your company profile, website, and intelligence data to produce each document
- Review and edit any document — your changes are preserved across regenerations
Documents are versioned automatically. Each save creates a snapshot you can reference later.
Research Reports
Research reports are deep-dive analyses that synthesize your intelligence data into actionable insights. They use extended AI thinking for more thorough analysis.
| Report | What It Covers |
|---|---|
| Review & Sentiment | Customer review analysis across platforms |
| Competitive Teardown | Deep-dive into a specific competitor |
| Analyst & Media | Analyst coverage, press analysis, and industry commentary |
| Voice of Customer | Customer sentiment synthesis across channels |
| GTM Channel Strategy | Go-to-market strategy insights and channel recommendations |
| Buyer Psychology | Decision-making factors, objections, and buying process |
Research reports can be regenerated as your market evolves. Each report builds on your intelligence data, so rerunning intelligence first produces more up-to-date reports.
Personas
Personas define the buyer roles you’re targeting. Studio’s AI generates detailed personas based on your intelligence and context documents.
Each persona includes:
- Title and priority — the role and how important it is to your go-to-market
- Why target — what makes this persona relevant
- Key signals — indicators this person is a good fit
- Receptivity assessment — how likely they are to engage
- Campaign approach — recommended outreach strategy
- Confidence scoring — data strengths and gaps behind the recommendation
Creating Personas
- AI-generated — let Studio analyze your intelligence and suggest personas with confidence scores
- Manual — create personas by hand with your own criteria
- Hybrid — start with AI suggestions and refine
ICPs (Ideal Customer Profiles)
ICPs define the companies you want to sell to. They complement personas (who) with firmographic targeting (where).
Each ICP includes:
| Criteria | Examples |
|---|---|
| Firmographics | Company size, revenue, industry, growth stage |
| Technographics | Tech stack requirements (e.g., uses Salesforce) |
| Business signals | Buying triggers, growth indicators |
| Tiers | Priority tiers (Tier 1 = best fit, Tier 2 = good fit, etc.) |
| Market size | Estimated number of companies matching the criteria |
ICPs map to personas — you can see which buyer roles are most relevant for each ICP tier.
Next Steps
- Campaigns → — Create AI-powered campaigns using your global context
- Accounts → — Run account-level intelligence and deal strategy
- Content → — Manage and optimize your website content
- Team → — Set up team profiles for personalized content