graph8 for Marketing / Demand Gen

A field guide for Marketing / Demand Gen. Live URLs, real surfaces. Screenshots captured from a showcase tenant with public-company data only.

The five things to use today

01. Acquisition — where every visitor comes from, what they read

9 analytics tabs. Start with Overview for the daily pulse, then drill: Acquisition for channel mix, Behavior for top pages, Realtime for “who’s on the site right now.”

Open it at

• app.graph8.com/analytics — Overview dashboard (single-screen pulse)
• /analytics/acquisition — channel breakdown
• /analytics/behavior — top pages by views
• /analytics/realtime — active visitors right now
• /analytics/live-visitors — visitor table with journey/referrer/location

Fig 1.1 — /analytics Overview. 78,208 unique visitors · 81,302 sessions · 97,898 page views · 8s avg engagement. Top sources: Direct 74.4% · Organic 4.6% · Referral 3.5%. Bounce 97% · Engagement 1.6%.

Fig 1.2 — /analytics/acquisition. 30-day window: Direct 90.2% (72K) · Organic 5.5% · Referral 4.1% · AI/LLM 0.2%. Direct dominance = brand search + bookmark traffic. Organic + AI/LLM is your SEO/AEO growth lever.

Fig 1.3 — /analytics/behavior/pages. Top pages: B2B Contact Database 72.8K views (99.7% bounce — long-tail SEO landing) · graph8.com homepage 2.9K · “Replace Your Sales Stack” 1.6K · /startups 746 · /credits 707 · /dialer 321 · /pricing 305.

Try this now

Try this now. Open /analytics/realtime right before a campaign push. After firing the email/ad, watch live visitor count climb — instant signal that copy/CTA worked. Then check /analytics/behavior to see which page they landed on and how long they stayed.

02. The conversion funnel — Marketing Intelligence + Conversions

graph8 ships a unique Outbound Bridge Funnel: Web Visitors → Identified → Added → Replied → Meetings. Lets you see exactly where the funnel breaks.

Open it at

• app.graph8.com/analytics/marketing — Marketing Intelligence + Outbound Bridge Funnel
• /analytics/conversions — Goal Completions + Form Performance
• /analytics/attribution — Sender Performance + Acquisition Breakdown (empty for graph8 today)

Fig 2.1 — /analytics/marketing. Qualified Traffic 471 · Engagement Quality 2% · Campaign Influence 471 · Pipeline Impact $0. The Outbound Bridge Funnel below shows where the leaks are.

Outbound Bridge Funnel · live 2026-05-20 Web visitors78,470 Identified471 (0.6%) Added to sequence0 Replied0 Meetings booked0

Fig 2.2 — /analytics/conversions. 146 conversions · 0.1% rate · 146 form submissions · 40 meetings booked. Two goals tracked: Form Submission + Meeting Booked.

Try this now

Try this now. The Outbound Bridge Funnel above shows 471 identified visitors but 0 added to a sequence. That’s a Marketing-to-SDR handoff gap. Build a routing rule: identified visitor + hit /pricing → auto-add to a re-engagement sequence. Then watch the funnel — Added should climb within a week.

03. Paid acquisition — Ads wizard for Meta · LinkedIn · Google · X

6-step campaign builder: Platform → Audience → Creative → Budget → Review → Publish. Pulls audiences from graph8 lists and creatives from the brand snapshot. One UI, four channels.

Open it at

• app.graph8.com/ads — ad campaign manager + Create Campaign wizard

Fig 3.1 — /ads Create Campaign wizard. 6 steps. 4 platforms (LinkedIn pre-selected). Each platform needs a one-time connection (“Platform not connected — Connect Account”). Once connected, audiences from /lists push as custom audiences; creatives auto-resize for each platform.

Try this now

Try this now. Connect LinkedIn Ads first (highest B2B intent). Build an audience in /lists from your ICP filter (e.g. “VP Sales at SaaS, 100-500 employees”). Open /ads → Create Campaign → pick that list as audience. Reuse a graph8 brand-asset for creative. Set a $50/day budget for a 14-day learning run.

04. Studio — Landing Pages, Brand Kit, 45 brand DNA docs

Studio is the full content surface: 41 published landing pages + 19 drafts, Brand Kit with extracted homepage clone, and 45 globally-generated brand DNA docs (Intelligence · Context · Research · Targeting buckets).

Open it at

• app.graph8.com/studio?mode=content — Brand Kit + content workspace
• /studio?mode=content&ct=landing_page — Landing Pages list (the hidden URL)
• /studio?mode=global — Global brand-DNA doc workbench
• Studio modes also: ?mode=campaign (Campaign Studio) · ?mode=team (Team Studio)

Fig 4.1 — Landing Pages under Studio → Content → Brand Kit dropdown. 19 drafts · 41 published. Templates: Bold Hero + Single CTA · Benefits Grid · Social Proof First. Named drafts include ROI calculator · Comparison LP · Free Trial Signup · Pricing-Led · Product Launch · Video Explainer.

Fig 4.2 — /studio?mode=content. Brand Kit with sub-sections Overview / Homepage / Design System / Sections. graph8.com cloned (extracted 5/5/2026) — Re-extract + Re-capture buttons keep it fresh.

Fig 4.3 — /studio?mode=global. 43/45 brand DNA docs generated across 4 buckets: Intelligence 13/13 · Context 21/23 · Research 6/6 · Targeting 3/3. Includes Audience Questions · Brand News · Brand Sentiment · Company Enrichment · Competitor Discovery · Organic Keywords · Paid Keywords · Products & Services.

Try this now

Try this now. Open /studio?mode=global, check which 2 docs in Context (21/23) are still pending. Generate them. Then open a Landing Page draft and re-generate copy — the LP builder pulls from those same brand-DNA docs, so updating Context flows through automatically.

05. Lead capture, intent keywords, copilot for sequence performance

19 forms shipping submissions today, intent-keyword tracking (set up your first one), and a copilot that answers “which campaign drove the most replies?” with structured tables.

Open it at

• app.graph8.com/forms — 19 forms with submission counts
• /keywords — Intent Keywords (Signals → Intent)
• Copilot — sparkle icon top-right

Fig 5.1 — /forms. 19 forms · per-form submission counts + latest submission + target list. Top: undefined 76 submissions on /lists · go-data-progressive-form 75 on a paying customer.com · apply-form 17 on graph8.com/marketplace · demo-with-oleksii 12 · exit-form 11.

Fig 5.2 — /keywords. 0 keywords configured for graph8 org. UI ready — add keywords like “replace HubSpot”, “sales automation”, “sales tooling consolidation” to surface contacts at companies actively discussing your wedge.

Fig 5.3 — Copilot, “Which channels generated the most conversions this month?” Response: full Email Campaign Performance table — SDR/BDR_SaaS 2,350 sent / 2,085 delivered · SalesLeaders_AI&ML 1,282/1,207 · SalesEnablement_SaaS 1,707/1,570 · GrowthDemandGen_SaaS 1,281/1,211. Plus takeaways: “SalesLeaders_AI&ML 0.41% best reply rate. VP/Head-Sales_SaaS 24 replies (highest volume). No channel comparison possible — everything is email.”

Try this now

Try this now. Set up your first 5 intent keywords at /keywords. Within 24h you’ll start seeing companies in /contacts with the Intent Keywords column populated. Build a list from those, run it through a sequence. Then ask copilot: “Which intent keyword had the best reply rate?”

Discovered nav map (the full marketing surface)

Top-nav bucket	Sub-routes you’ll use
Studio	?mode=global (brand DNA) · ?mode=content (Brand Kit + LPs) · ?mode=campaign · ?mode=team
Signals	Visitors (Contacts · Companies · Chat · Campaigns) · Intent (/keywords) · Forms · Hiring
Engage	Sequencer · Nurture · Inbox · Dialer · Web Chat · Appointments · Connections
Revenue	Trial / Customers / Churned / Quotes / Products / Deals
Agents	AI agent management (Receptionist, SDR, CSM, Twins)
Data	Contacts / Companies / Lists / Enrichment

URL cheat-sheet

To do this	Go here
Daily analytics pulse	/analytics
Channel acquisition breakdown	/analytics/acquisition
Top pages by views	/analytics/behavior
Marketing Intelligence + Bridge Funnel	/analytics/marketing
Conversions (forms + meetings)	/analytics/conversions
Attribution (sender / acquisition)	/analytics/attribution
Active visitors right now	/analytics/realtime
Live visitor table	/analytics/live-visitors
Performance Reports (13 sub-reports)	/reports
Ad campaigns (Meta/LI/Google/X)	/ads
Landing Pages list	/studio?mode=content&ct=landing_page
Brand Kit + Homepage clone	/studio?mode=content
45 brand-DNA docs (global)	/studio?mode=global
Forms list + submissions	/forms
Intent Keywords	/keywords
Chat (was Chat Leads)	Signals → Visitors → Chat tab
Hiring Signals (job-posting intent)	Signals → Hiring
Open Copilot anywhere	Sparkle · top-right

Heads-up — known Marketing gaps + workarounds

Caution

1. Landing Pages URL is non-obvious. /landing-pages, /studio/landing-pages, /lp, /pages all 404. The real URL is /studio?mode=content&ct=landing_page or click Studio → Content → Brand Kit dropdown.

2. No /blog route in the app. Blog content management lives outside the product (in the g8web/graph8-web repo). The app doesn’t have a blog post editor — for in-app content, use Landing Pages.

3. Attribution is empty for graph8 today. /analytics/attribution shows “No sender data yet” because no cb_outbound_sends rows exist on graph8’s own tenant. Use /analytics/conversions + /analytics/marketing instead for goal-based + funnel attribution.

4. Intent keywords are empty. 0 keywords configured at /keywords. UI ready — set up your first 5-10 keywords today so the Bridge Funnel can start surfacing intent-driven contacts.

5. The Outbound Bridge Funnel shows 0 Added / 0 Replied / 0 Meetings. 471 visitors identified but no auto-routing to sequences. That’s a Marketing-to-SDR plumbing gap, not a tool gap — fix with a routing rule.

6. Ad platforms need one-time connection. All 4 platforms (Meta · LinkedIn · Google · X) ship as “Platform not connected” until you authenticate the ad account. Connect once, reuse forever.

7. The Studio docs counter shows 43/45. Two Context docs are still pending generation. Run them so all 45 are ready when you fire the next campaign.

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Generated 2026-05-20 against app.graph8.com (org your org). Surface state verified live before publication