Ads

The Ads workspace is graph8’s ad creative studio and campaign launcher in one place. Design on-brand ad copy and images with AI, refine them in a visual editor, then launch paid campaigns to Meta, LinkedIn, Google Ads, and X using your own contact data as the audience.

Open it from Studio → Content → Ads.

The workspace has four sections in the left sidebar:

Section	What it does
Create	Generate new ad creatives (copy + designed image) for a platform and format
Drafts	Work-in-progress creatives: edit, review, regenerate, and finalize
Gallery	Finished creatives, ready to use in campaigns or export
Campaigns	Connect ad accounts, build audiences, and launch paid campaigns

Supported Platforms

Platform	Formats	Headline limit	Body text limit
Meta (Facebook/Instagram)	Single image, square, portrait, story, carousel card, and more	40 characters	125 characters
LinkedIn	Single image, square, vertical, carousel card	70 characters	600 characters (the feed shows about 150 before “see more”)
Google Ads	Landscape (Responsive), Square (Responsive), Portrait (Demand Gen)	30 characters	90 characters
X (Twitter)	Single image, square, website card, vertical	70 characters	280 characters

graph8 enforces each platform’s character limits and call-to-action options automatically, so generated ads always fit the spec.

Tip

Generated ads pull from your Brand Kit: colors, fonts, logo, and design tokens. Set up Studio → Brand Kit first for the best on-brand results. Ads still generate without it, but with generic styling.

Creating an Ad

1. Go to Studio → Content → Ads → Create
2. Pick a starting point in the Start from shelf:
   • Starters: pre-built briefs like Product launch, Webinar / event, Retargeting offer, Lead magnet, Free trial, and Social proof
   • My templates: creatives you saved as templates earlier
   • Blank: start from an empty form
3. In the Details form:
   • What’s this ad about?: an optional short brief that steers both the copy and the image
   • Platform: Meta, LinkedIn, Google, or X
   • Format: platform-specific formats appear after you pick a platform
   • Name (optional): a custom title for the creative
4. Choose the Image source:
   • AI generate (default): graph8 designs an image to the format’s exact dimensions. Optionally pick reference images from your library to guide style and subject
   • Pick from library: use an existing image from your asset library
5. Click Generate with AI

The ad lands in Drafts within a moment and generation continues in the background. Generation consumes credits.

Campaign Sets

Switch the mode bar from Single ad to Campaign set to generate a matrix of ads across personas and platforms in one batch.

1. Write an optional Brief that steers copy and image across the whole set
2. Select Personas: pick from your Studio personas or add one manually
3. Select Platforms: any combination of Meta, LinkedIn, Google, and X
4. Set Variants per cell to generate multiple options per persona and platform pair
5. Click Generate set

The counter at the bottom shows the math: personas × platforms × variants = creatives. A batch is capped at 24 creatives.

Concepts

The Concepts mode explores brand-aligned creative directions before you commit to a full render. Describe what you are promoting, click Generate concepts, and pick from a board of directions (each with a name, hook, tone, and layout). The picked concept seeds a single ad or a campaign set.

Working with Drafts

The Drafts tab lists every creative that is not yet finalized, with platform counts across the top and status per row:

Status	Meaning
Generating	Copy and image are being created in the background
Ready	Generation finished; the creative can be edited and finalized
Failed	Generation hit an error; use the retry action to run it again

Click Edit on any draft to open the editor.

The Ad Editor

The editor shows your creative on a canvas with three views (Canvas, In-feed, and Raw) and an AI panel on the right.

What you can do here:

• Chat editing: describe any change in plain language (“make it punchier”, “lead with the discount”) and the AI rewrites the copy. Quick chips cover common edits: Make it punchier, Lead with the stat, Shorten everything, More urgency
• Click a pin to edit: text elements in the image carry pins; click one to edit that exact text in place. Click anywhere else on the image and describe the change you want
• Re-skin: swap the creative to another brand color combination in one click
• Alt copy: browse alternative copy variants generated alongside the original
• All sizes: fan the finished creative out to the platform’s other formats while keeping the approved copy
• Versions: every edit snapshots a revision; restore any previous version
• Persona lens: preview how a persona would react to the ad
• Review: run an AI quality check (character limits, call-to-action rules, brand casing, placeholder text) with one-click fixes
• Export: download the creative as SVG (editable in Figma or Canva) or PNG, or copy it to the clipboard

When the creative is ready, click Finalize → Gallery.

Note

AI edits (chat editing, field rewrites, deep review) consume credits. Deterministic actions like re-skin, versions, and export are free.

Gallery and Templates

The Gallery tab holds finished creatives. From here you can:

• View the creative
• Save template: keep the creative as a reusable starting point; it appears under My templates on the Create tab
• Use it in a paid campaign: in the campaign wizard’s Creative step, toggle Use an existing creative to auto-fill the headline, copy, call to action, and image from a gallery creative

Launching Paid Campaigns

The Campaigns tab is the launcher: connect your ad accounts, build an audience from your contact data, attach a creative, set a budget, and publish. See the step-by-step platform guides:

• LinkedIn Ads Setup
• Google Ads Setup

Permissions

Ads access is controlled by four permissions under Roles (open the profile icon menu in the top right → Settings → Roles, then find the Ads row):

Permission	Allows
View	See creatives, campaigns, and metrics
Create	Generate new creatives and save campaign drafts
Edit	Edit drafts, and regenerate copy and images
Launch	Publish campaigns, pause or resume them, delete them, and move creatives to the gallery

Launch is the money-spending permission: publishing pushes ads live on the platform and starts billing against your connected ad account. By default, admins, sales managers, and campaign managers can launch; other roles get view-only access.

Tip

Team members with Create access but not Launch can still build campaigns end to end and click Save Draft in the wizard. Someone with Launch permission can then resume the draft from the Campaigns tab and publish it.