Intelligence
Intelligence is Studio’s research engine. It pulls together competitor data, website content, keyword rankings, and company enrichment into a structured knowledge base that powers every campaign, document, and AI action in graph8.
Intelligence Documents
Each Intelligence document is an automatically generated artifact stored in your organization. They feed the Campaign Intelligence Brief and are referenced by Copilot, Skills, and every AI action.
| Document | What It Contains | When It Refreshes |
|---|---|---|
| Website Scrape | Structured content from your website (headlines, pricing, product pages) | On demand or weekly |
| Company Enrichment | Firmographics (size, revenue, industry, tech stack) | On demand or monthly |
| Competitor Discovery | List of direct and indirect competitors with positioning | On demand |
| Competitor Teardown | Deep analysis of each competitor (messaging, pricing, positioning) | On demand |
| Company Keywords | Keywords your brand and content rank for | Monthly |
| Organic Keywords | SEO keywords driving organic traffic | Monthly |
| Paid Keywords | Keywords your company runs paid ads on | Monthly |
| Product Inventory | All products, pricing, and positioning data | On demand |
| Review Sentiment | Aggregated sentiment from review sites (G2, Capterra, Trustpilot) | Monthly |
| Industry Analyst | Market size, growth trends, key players in your category | Quarterly |
How It Works
- Go to Studio → Intelligence
- Pick a document type from the sidebar
- Click Generate (or Refresh if a previous version exists)
- graph8 runs the research — takes 30 seconds to 5 minutes depending on depth
- Review the generated document
- Accept to commit, or edit specific sections before accepting
Generated documents become part of your organization’s Global Context and are automatically referenced by every downstream AI action.
Website Scrape
The website scrape extracts structured content from your public site.
What Gets Extracted
- Headline copy from the homepage
- Product and feature pages
- Pricing tables (if publicly available)
- Customer logos and case studies
- About / team content
- Blog taxonomies and post counts
Configuration
- Go to Intelligence → Website Scrape → Configure
- Enter the root URL (e.g.,
https://yourcompany.com) - Set scrape depth:
- Shallow — homepage + 1 click (fast, 30s)
- Standard — 3 clicks deep (default, 2–3 min)
- Deep — 5 clicks deep + blog (slow, 5–10 min)
- Click Save
Manual Refresh
Website content changes. Refresh monthly, or after any major site update:
- Open the Website Scrape document
- Click Refresh
- Review the diff — graph8 highlights what changed since last scrape
- Accept the new version
Competitor Discovery
Competitor Discovery finds companies that compete with yours based on your website content and ICP.
How Competitors Are Found
graph8 uses three sources:
- SEO data — who else ranks for your target keywords
- Paid ad intelligence — who bids on your brand and category terms
- Market data — companies in the same G2 / Capterra category
Competitor Types
| Type | Definition |
|---|---|
| Direct | Solves the same problem for the same audience |
| Indirect | Solves the same problem with a different approach |
| Status quo | The internal/manual alternative to your product |
| Adjacent | Targets the same buyer with a related product |
Reviewing Competitors
- Open Intelligence → Competitor Discovery
- Review the suggested list
- For each competitor:
- Keep — include in competitive analysis
- Exclude — remove (not a real competitor)
- Reclassify — change from Direct to Indirect, etc.
- Click Save to update your competitor set
The finalized competitor list powers Competitor Teardown, competitive battlecards, and Copilot’s competitive-positioning skills.
Competitor Teardown
Once competitors are identified, generate a deep teardown per competitor.
What a Teardown Includes
| Section | Content |
|---|---|
| Positioning | Their homepage messaging and target ICP |
| Value propositions | Their top 3 stated differentiators |
| Pricing | Publicly visible pricing tiers and model |
| Key features | Feature list from their product pages |
| Review sentiment | G2/Capterra themes (strengths and weaknesses) |
| Social proof | Customer logos, case studies, stated ARR/users |
| Your advantages | Auto-generated comparison highlighting your differentiation |
Using Teardowns
- In campaigns — reference competitors directly in outbound copy
- In Copilot — ask “how do we compete with [competitor]?” and get a structured answer
- In deals — pull up competitive context before any meeting
Keyword Intelligence
Three related documents track keyword data:
Company Keywords
Keywords your brand name + product names appear for. Useful for tracking brand search volume over time.
Organic Keywords
SEO keywords driving organic traffic to your site. Includes:
- Keyword, volume, rank position
- Ranking URL on your site
- Keyword difficulty
- Monthly trend (growing/declining)
Paid Keywords
Keywords you bid on in paid search. Includes:
- Keyword, monthly cost, CPC
- Landing page URL
- Quality score (if available)
- Month-over-month spend
Using Keyword Data
Keyword documents feed Studio campaigns — when generating landing pages or ad copy, the AI references your ranking and spending data to target terms you’re already winning or bidding on.
Product Inventory
Automatically extracted product/SKU data from your website and product pages.
| Field | Example |
|---|---|
| Product name | ”graph8 Growth Plan” |
| Pricing | ”$499/month” |
| Target audience | ”SMB sales teams” |
| Key features | ”5 seats, 1M emails, voice AI” |
| Positioning | ”Full sales stack for scaling teams” |
| CTA URL | Link to pricing or signup page |
The inventory powers:
- Campaign ideation (campaigns tied to specific products)
- AE Cockpit deal scoring (matching products to prospect size/needs)
- Landing page generation (auto-pulls product details)
Review Sentiment
Aggregates review text from G2, Capterra, Trustpilot, and other sources. Not just star counts — extracts the themes.
What You Get
| Output | Description |
|---|---|
| Positive themes | Top 5 things customers love, with frequency counts |
| Negative themes | Top 5 complaints, with frequency counts |
| Feature requests | Commonly requested features |
| Churn signals | Reasons customers gave for switching away |
| Competitor mentions | Which competitors reviewers compared you to |
Use this data to inform positioning, identify product gaps, and prep win/loss narratives.
Industry Analyst
A quarterly-refreshed document covering your market category.
| Section | Content |
|---|---|
| Market size | TAM, SAM, SOM estimates with source citations |
| Growth rate | CAGR and recent trend direction |
| Key players | Leaders, challengers, niche players (think Magic Quadrant) |
| Tailwinds | Macro trends favoring your category |
| Headwinds | Risks and macro concerns |
| Regulatory | Any legislation affecting the category |
Executives love this for board decks and strategic planning.
Credit Costs
| Document | Cost per Generation |
|---|---|
| Website Scrape | 10 credits |
| Company Enrichment | 5 credits |
| Competitor Discovery | 15 credits |
| Competitor Teardown | 20 credits per competitor |
| Keyword Intelligence (any) | 10 credits |
| Product Inventory | 10 credits |
| Review Sentiment | 15 credits |
| Industry Analyst | 50 credits |
Refreshes cost the same as generations. Check your credit balance at Settings → Billing.
Permissions
| Role | Capabilities |
|---|---|
| Admin | Generate, edit, delete any Intelligence document |
| Member | Generate and refresh; edit if given document-level write access |
| Viewer | Read-only access to all Intelligence documents |
Related
- Global Context → — How Intelligence docs flow into Global Context
- Campaigns → — Campaigns reference Intelligence data automatically
- Companies → — Company-level research and briefs
- Run Actions → — Actions that use Intelligence as context