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graph8 for Marketing Operations

A field guide for MOps. Live URLs, real surfaces. Screenshots captured from a showcase tenant with public-company data only.

The five things to use today

01. Event pipeline — Connections, Functions, Streams, Destinations, Live Events

Jitsu-style architecture. Sources (Streams) → Transforms (Functions) → Destinations. 11 destination types shipped including warehouses + ad pixels + analytics + CRM-side triggers.

Open these

  • app.graph8.com/connections/list — full source→destination routing
  • /connections/functions — JS event-transform code editor
  • /connections/streams → click a site → Setup Instructions — web snippet
  • /connections/destinations — 11 destination types
  • /connections/live-events — real-time event debug stream

Connections list with sources graph8.com, heymech-graph8, calendamation.com routed to Forms Sync Trigger, Campaign Visitor Trigger, Warehouse, Identify, Tailor, OpenReplay, Twitter Ad Conversion

Fig 1.1 — /connections/list. Each row = source → (optional Function transform) → destination edge.

Live Events page showing real-time event stream with Incoming Events/API Destinations/Functions Logs/Batches sub-tabs

Fig 1.2 — /connections/live-events. Real-time debug. Incoming Events · API Destinations & Functions Logs · Batches & Data Warehouse Events.

Destinations list with Identify (13 sites), Warehouse (14 sites), Chat (10), Form Tracker (11), Forms Sync Trigger (12), Campaign Visitor Trigger (13), Tailor, OpenReplay, Twitter Ad Conversion, X Conversion Event (Not connected), LinkedIn Tag (1 site)

Fig 1.3 — /connections/destinations. 11 destination types with per-destination site counts.

02. JavaScript Functions — write your own enrichment

Real JS code editor with Test Env Vars + Sample Event + Run button. Two live functions today: Filter Eda Submission Form Trigger and Campaign Visitor Event Filter. Drop in your own to enrich, route, or filter events.

Open it at

  • app.graph8.com/connections/functions

Functions list showing 2 active functions: Filter Eda Submission Form Trigger and Campaign Visitor Event Filter

Fig 2.1 — Functions list. Each opens a code editor with test panel + sample event. JS goes from idea to deployed without filing a ticket.

03. Web snippet install — one tag, every event

The script ships as one async tag pointed at events.flow.graph8.com with your stream’s write-key. Drop in <head>, get pageviews + form submits + custom events automatically.

Open it at

  • /connections/streams → click your site → Setup Instructions sub-tab

Stream detail showing Setup Instructions tab with HTML tracking snippet script async src=https://events.flow.graph8.com/p.js data-write-key=...

Fig 3.1 — One <script> tag. Drop in <head> on every page of your site. Heads-up: ?tab=setup URL param isn’t recognized — drill in via the site row.

04. CRM connections + form routing

5 CRMs supported (HubSpot · Salesforce · Zoho · SugarCRM · Stripe) with per-field bidirectional mapping. Plus 19 forms with Target List routing — each form fill auto-routes to the configured list.

Open these

  • /studio/settings?tab=integrations — CRM + payment connectors
  • /forms — 19 forms with Target List config

Studio Settings Integrations showing HubSpot Connected (expires May 18 2026), Salesforce, Zoho CRM, SugarCRM, Stripe Connected

Fig 4.1 — ?tab=integrations. HubSpot Connected · Stripe Connected. Open HubSpot gear → Fields tab for the field mapping schema.

Forms list with 19 forms showing Form ID, Page URL, Total Submissions, Latest Submission, Target List columns; top entries undefined 78, go-data-progressive-form 78, apply-form 17

Fig 4.2 — /forms. 19 forms — top performers go-data-progressive-form 78 subs · apply-form 17 · demo-with-vekkii 12. Target List column empty for most rows = form-to-list routing not configured. MOps fix.

05. Attribution + Intent Keywords + Copilot

Intent keyword config (currently empty for graph8 — set up first). Attribution analytics (also empty until outbound runs). Copilot honest about the attribution gap.

Open these

  • /keywords — Intent Keyword config
  • /analytics/attribution — Sender + Acquisition Breakdown
  • /analytics/conversions — Goal Completions (Form Submission + Meeting Booked)
  • Copilot — Cmd+Shift+K

Intent Keywords page with empty table, columns Keyword/Contacts/Companies/Date Added/Last Updated/Sync/Actions, Add Keyword button

Fig 5.1 — /keywords. 0 keywords configured. Add your first 10 so the intent dashboard surfaces companies talking about your wedge.

Analytics Attribution showing 'No sender data yet — no outbound sends in the last 30 days. Once the rewriter starts writing cb_outbound_sends rows, sender performance will appear' with Sender performance / Acquisition breakdown sub-tabs

Fig 5.2 — /analytics/attribution. Empty. Workaround until populated: /analytics/conversions for goal-attribution. Copilot response to 'Show me my conversion rate by traffic source this month' explaining it lacks website analytics/traffic source attribution and offering alternatives: Campaign reply rates, Deal conversion by stage, Pipeline by source if deals have CRM source attribution

Fig 5.3 — Live copilot response. Honest: “Lacks website analytics / traffic-source attribution data.” Offers alternatives (campaign reply rates, deal conversion by stage). This is the MOps gap to close: wire web events to deal source attribution.

URL cheat-sheet

To do thisGo here
Event routing (source → destination)/connections/list
JS event transforms/connections/functions
Web snippet install/connections/streams → click site
11 destination types/connections/destinations
Real-time event debug/connections/live-events
Dynamic page personalization/connections/tailor
CRM + Stripe connectors/studio/settings?tab=integrations
Forms + Target List routing/forms
Intent Keywords/keywords
Attribution analytics/analytics/attribution
Goal-based conversions/analytics/conversions
Marketing Bridge Funnel/analytics/marketing

Heads-up — known MOps gaps

Generated 2026-05-20 against app.graph8.com (org your org). Surface state verified live