graph8 for Product Marketing

A field guide for Product Marketing Manager. Live URLs, real surfaces. Screenshots captured from a showcase tenant with public-company data only.

The five things to use today

01. Studio Global — your 46 brand DNA docs

Brand Brief · Brand Voice · Style Guide · Writing Style Guide · Personas · ICPs · Messaging House · Value Props · Offer Brief · Pricing Matrix · Proof Catalog · Competitive Teardown · Voice of Customer · Buyer Psychology. Auto-generated from website + enrichment. PMM owns these.

Open it at

• app.graph8.com/studio?mode=global

Fig 1.1 — /studio?mode=global. 46 docs across 4 buckets · Intelligence 13 · Context 21 · Research 6 · Targeting 3. Each row clicks open to a full doc editor.

The PMM-critical docs across buckets

• Brand Brief — Mission · Vision · Brand Essence
• Brand Voice — tone · style · what to avoid
• Style Guide — visual + verbal identity
• Writing Style Guide — copy rules
• Personas — buyer archetypes
• ICPs — ideal customer profiles
• Messaging House — positioning framework
• Value Props — feature → value translation
• Offer Brief — packaging + pricing positioning
• Pricing Matrix — package comparison
• Proof Catalog — case studies + testimonials
• Competitive Teardown — your wedge vs competitors
• Voice of Customer — what customers actually say
• Buyer Psychology — what makes them choose

Try this now

PMM move. Quarterly: open all 14 PMM-critical docs in tabs, read top-to-bottom. Anything wrong = fix at source. Every email, LP, ad, agent script downstream pulls from these. One bad Brand Voice doc = a quarter of off-brand outbound.

02. Campaign Studio — 17 artifacts per campaign for launches

Each campaign auto-generates: Campaign Brief · Messaging & Objections · Targeting & Routing · Email Prompt · Emails · Call Script · Voicemail · LinkedIn Copy · Social Prompt · Sequence · Cadence Calendar · Performance Tracker · QA Rubric · Reply Templates · Snippets. PMM owns the messaging stack within these.

Open it at

• app.graph8.com/studio?mode=campaigns — campaign list (note plural “campaigns”)

Try this now

PMM move. For each product launch: create a campaign in Campaign Studio with the launch wedge. Let graph8 auto-generate the 17 artifacts. Then PMM polish: Campaign Brief, Messaging & Objections, Reply Templates. Hand off polished campaign to Sales for activation. Replaces the launch-tier doc + sales-enablement deck + email-copy spreadsheet.

03. Brand Kit — homepage clone, design system, sections

graph8 extracts your website into a Brand Kit: homepage clone, design system (colors / typography / components), reusable sections. PMM uses this to keep on-brand copy + visuals consistent across LPs + ads + sales decks.

Open it at

• app.graph8.com/studio?mode=content — Brand Kit with your data System / Sections sub-tabs

Try this now

PMM move. When the homepage hero changes (you launch a new positioning), update graph8’s Brand Kit clone within 24h. Re-extract from Overview tab. The new hero copy auto-flows into LP templates + agent scripts.

04. Landing Pages + content surfaces for sales enablement

41 published LPs + 19 drafts. Templates: Bold Hero · Benefits Grid · Social Proof First · ROI Calculator. Plus Asset library (362 images), Content pages, LinkedIn + Newsletter surfaces (empty — easy fills).

Open these

• /studio?mode=content&ct=landing_page — 41 published LPs + 19 drafts
• Brand Kit dropdown: Assets (362) · Website (32) · Landing Pages · LinkedIn · Newsletter
• /forms — 19 forms (lead capture endpoints)

Templates available for one-click LP creation: Bold Hero + Single CTA · Benefits Grid · Social Proof First. Named LP drafts already in flight: ROI calculator · Comparison LP · Free Trial Signup · Pricing-Led · Product Launch · Video Explainer.

Try this now

PMM move. For your next product launch: clone the “Product Launch” LP draft. Update hero copy from the launch’s Messaging & Objections doc. Add 3 customer testimonials from Proof Catalog. Publish. ~30 min vs the 3-hour Webflow build.

05. Copilot for PMM — competitive briefs, messaging audits, launch checklists

Natural-language PMM queries grounded in your 46 brand DNA docs + 17 artifacts per campaign + Brand Kit. Ask anything from “compare our positioning” to “draft 5 launch headlines.”

Open it at

• Cmd+Shift+K · or sparkle icon top-right

Fig 5.1 — Copilot panel. Quick actions “Create campaign” + “Create contact list”. The panel reads from all 46 brand DNA docs, so answers stay on-brand by default.

Try this now

PMM move. Try these queries: “Compare our messaging against Outreach + Apollo + ZoomInfo” · “Draft 5 launch headlines for a campaign about replacing the whole sales stack” · “What’s the most-mentioned objection in our Voice of Customer doc?” · “Generate an enablement one-pager for AEs to use on cold calls about our new pricing”.

URL cheat-sheet

To do this	Go here
46 brand DNA docs	/studio?mode=global
Campaign Studio (17 artifacts per campaign)	/studio?mode=campaigns
Brand Kit (homepage clone + design system)	/studio?mode=content
Landing Pages (41 published · 19 drafts)	/studio?mode=content&ct=landing_page
Asset library (362 images)	Brand Kit dropdown → Assets
Forms with lead-capture submissions	/forms
Intent keywords (for positioning research)	/keywords
Conversion analytics	/analytics/conversions
Behavior (top pages by views)	/analytics/behavior
Open Copilot	Cmd+Shift+K

Heads-up — known PMM gaps

Caution

1. /studio?mode=campaign (singular) redirects to global. Use plural: ?mode=campaigns.

2. Doc detail views are not URL-deep-linkable. Brand Brief / Personas / Messaging House etc require clicking the row in the workbench. Can’t bookmark a specific doc. Workaround: bookmark /studio?mode=global and click in.

3. Two docs are still pending generation. Counter shows 43/45 or 43/46 depending on day. Find pending in workbench + trigger generation.

4. LinkedIn + Newsletter content surfaces are empty. Brand Kit shows LinkedIn (0) and Newsletter (0). Easy quick-win for PMM to populate.

5. Voice of Customer is one of the most valuable docs nobody opens. Pulls real customer language. Read it before every messaging revision — beats internal brainstorms 10×.

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Generated 2026-05-20 against app.graph8.com (org your org). Surface state verified live