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Create Persona

POST
/personas

Create a Studio buyer persona (manual - no AI generation).

Read-side counterpart already exists (GET /personas); this closes the “read but can’t create” gap for the Persona bucket. The new persona is created with status ‘active’ and returned in the same shape as GET /personas.

Authorizations

Parameters

Header Parameters

X-Target-Org-Id
Any of:
string

Request Body required

Body for POST /personas - create a Studio buyer persona manually.

Mirrors the internal Studio “Add Persona” action. Manual personas are created with status ‘active’; AI/score fields stay null (they are only populated by the AI generate flow, which this endpoint intentionally does not run).

object
campaign_approach
Any of:
string
confidence
Any of:
string
expected_receptivity
Any of:
string
key_signals
Any of:
Array
priority
Any of:
integer
recommended_goal
Any of:
string
source
Any of:
string
title
required

Persona title (e.g. ‘Director of Marketing Operations’).

string
website_url
required

The org website this persona belongs to.

string
why_target
Any of:
string

Responses

200

Successful Response

object
data
required
object
key
additional properties
any
pagination
Any of:
object
has_next
required

Whether there are more pages

boolean
limit
required

Items per page

integer
next_cursor
Any of:
string
notes
Any of:
Array<string>
page
required

Current page number (1-indexed)

integer
total
required

Total number of items

integer
total_available
Any of:
integer
total_is_lower_bound
Any of:
boolean

422

Validation Error

object
detail
Array<object>
object
loc
required
Array
msg
required
string
type
required
string