LinkedIn Publishing

LinkedIn Publishing lets you write a post once, preview exactly how it will look in the feed, schedule it (or publish immediately), and then watch who engages — automatically resolving likers and commenters into contacts you can sequence. It lives in Studio → Content → LinkedIn, alongside Landing Pages, Newsletter, and Ads.

How It Works

1. Open Studio → Content and pick the LinkedIn tab in the content bar.
2. Connect a LinkedIn account in Accounts (one-click — opens the secure connection wizard; your LinkedIn login and 2FA never touch graph8).
3. In Compose, pick the account, write your post (or let AI draft it from your brand brief), optionally add an image, and preview it.
4. Schedule it for later, drop it in a Queue slot, or Publish now.
5. Once it’s live, Analytics tracks impressions and engagement, and Leads shows everyone who engaged — ready to add to an audience or enroll in a sequence.

The LinkedIn tabs

Tab	What it does
Compose	Write or AI-generate a post, attach media, preview the feed appearance (including the “…see more” fold), and save / schedule / publish.
Drafts	Posts you’ve started but not scheduled. Edit or delete.
Scheduled	Posts queued to publish at a set time. Edit, reschedule, or cancel. Failed posts show why and offer a retry.
Live	Posts that published successfully, with a link to view them on LinkedIn.
Queue slots	Define recurring weekly time slots per account; Compose suggests the next free slot.
Analytics	Impressions, reactions, comments, shares — per day and per post.
Leads	Everyone who engaged with your live posts, matched to your CDP. Add them to an audience or enroll them in a sequence in one click.
Accounts	Connect / reconnect LinkedIn accounts and see today’s remaining post capacity.

Composing a post

• AI studio — click Generate with AI to open the studio. Two modes:
  • Write: give instructions and pick what to ground on — brand voice, your campaign brief, the proof catalog, what prospects actually ask in your inbox, recent content, or your top-performing posts. Every source is a visible, toggleable chip.
  • Mine ideas: the system proposes ideas from your own data — recurring themes from meetings and inbound emails, trending posts on your tracked keywords, proof points you’ve never used, and content worth repurposing. Ideas are shared with the content calendar’s Ideas feed, graded for LinkedIn fit, and carry receipts back to their sources. Generation always returns three differently-framed variants (e.g. story / contrarian / Q&A) with a fold check on each hook; pick one, or refine it (“punchier hook”, “shorter”, “add a proof point”) until it lands.
• The fold — LinkedIn truncates posts at roughly 210 characters with a “…see more”. The preview shows exactly where that line falls, so you can make the hook land above it.
• Media — add an image from your asset library or upload a new one. (Carousels and AI-generated visuals are coming.)
• Character limit — posts are capped at 3,000 characters, matching LinkedIn.

Scheduling and queue slots

You can give any post an exact publish time, or set up queue slots — recurring weekly times per account (e.g. Tue & Thu at 9:00). When you schedule, graph8 suggests the next open slot so your cadence stays consistent without manual date-picking. Posts publish durably in the background; you don’t need to keep graph8 open.

Note

“Publish now” still goes through the scheduler, so a post may take up to ~30 seconds to go live. You’ll see it move from Scheduled → Publishing → Live.

The Leads loop

This is what makes publishing more than a megaphone. After a post goes live, graph8 periodically reads who reacted and commented, and matches each person against your CDP by their LinkedIn URL:

• Known contact — already in your CDP; we log the engagement as an intent signal.
• New — not in your CDP yet; we can create a contact and add them to an audience.
• Unresolved — no usable LinkedIn URL to match on.

From the Leads tab you can select engagers and add them to an audience or enroll them in a sequence — turning a post’s engagement directly into outreach.

Connection options

You can connect LinkedIn through more than one provider, and what you can do depends on which one you choose. The Accounts tab shows each option with its capabilities.

Provider	Publishing	Analytics	Engager leads	Status
Unipile (recommended)	Personal + company	✅	✅	Available — one-click connect
Share on LinkedIn (official)	Personal only	❌	❌	Coming soon
Company Pages (official)	Company only	✅ (page)	❌	Requires LinkedIn approval

The UI adapts to your connected account: if you publish through a provider that doesn’t expose post analytics or engager data (like the official “Share on LinkedIn” product), the Analytics and Leads tabs are hidden for that account, and the Leads view explains why. Unipile is the only option that powers the full feature — publishing, analytics, and the leads loop — which is why it’s recommended.

Account capacity & safety

Each connected LinkedIn account has a daily publishing budget (shared with any LinkedIn outreach steps on the same account) so your activity stays within safe limits. The Accounts tab shows how much of today’s budget remains. If an account’s session expires, it shows Reconnect needed — one click re-authorizes it.

What’s not here (yet)

• A dedicated calendar view (Scheduled posts will deep-link into the unified content calendar in a later update).
• AI-generated images, quote cards, and document carousels (upload + asset library work today).
• The two official LinkedIn providers are listed but not yet connectable — “Share on LinkedIn” is in setup and Company Pages is pending LinkedIn partner approval. Unipile is fully available today.